Brett Coldiron, MD < Back Brett Coldiron, MD Faculty Brett Coldiron, MD, is one of the most distinguished Mohs surgeons in the world, having cured over 50,000 cases of skin cancers. In addition to founding the Skin Cancer Center, he has served as president, vice president and secretary-treasurer of the American College of Mohs Surgery. Dr. Coldiron is President of Ohio Dermatological Foundation, and past president of the American Academy of Dermatology, representing 18,000 dermatologists worldwide. Qualifications Clinical Associate Professor at the University of Cincinnati Ongoing research at the Skin Cancer Center, including: Patient safety and quality improvement Skin cancer epidemic Benchmarks for quality of skin cancer care Cost efficiencies of Mohs Surgery American Academy of Dermatology - Immediate Past President (2015-16); President (2014-15); President Elect (2013-14); Board of Directors (2009-present) Ohio State Medical Association – Counselor at Large (2015-2016) American College of Mohs Micrographic Surgery and Cutaneous Oncology – President (2011-2012); Vice President (2010-2011); Secretary-Treasurer (2008-2010); Board of Directors (2005-2008) Director, Good Samaritan TriHealth fellowship program in Micrographic Surgery and Dermatologic Oncology (2010-Present) American Society of Dermatologic Surgery - Board of Directors (2003-2006) Cincinnati Dermatological Society - President (2004-2005) Ohio Dermatological Association – President (1999-2000) Awards & Recognitions JDD Leaders of Distinction Award for Outstanding Leadership in Promoting the Field of Dermatology (2016) International Training Mentorship Program Outstanding Contribution Award (2014) Clinical Educator of the Year (2014) American Society of Dermatologic Surgery President’s Award for leadership and promoting safety of office-based surgery (2013) Distinguished Service Award, American College of Mohs Micrographic Surgery and Cutaneous Oncology (2007) Dermatologist of the Year – Ohio Dermatologic Association (2001) Distringuished Leader Award Clarence A. Jackson Service Award for outstanding achievement, National Association of Wabash College Men (2000) Consistently named “Best Doctors” in Cincinnati and America Over 72 peer-reviewed scientific papers and 5 book chapters (as of 2015) Distinguished lecturer: University of Cincinnati, Cleveland Clinic, Harvard Medical School, Mayo Clinic, New York University, Wake Forest University, University of Arkansas Distinguished international lecturer: Canada, Indonesia, South Africa, Dubai, United Arab Emirates, India Education Dr. Coldiron is board certified in Internal Medicine (residency at the University Hospital, Cincinnati), Dermatology (residency at University of Texas Health Science Center at Dallas Parkland Memorial Hospital), and fellowship trained in Mohs and Dermatologic Surgery (Northwestern University and the University of Illinois at Chicago). PS Home

Jeffrey Callen, MD < Back Jeffrey Callen, MD Faculty Board Certifications: Internal Medicine and Dermatology Medical Degree: University of Michigan Residencies: Internal Medicine and Dermatology – University of Michigan Special Areas of Expertise: Skin Signs of Systemic Diseases, Lupus Erythematosus,Dermatomyositis, Pyoderma Gangrenosum, Psoriasis and Systemic Therapies for Management of Skin Disease. Author of multiple dermatology articles and textbooks Affiliations: Chief, Division of Dermatology, University of Louisville Dr. Callen has served as the editor or deputy editor of several dermatology periodicals and is currently the Editor of the Dermatology Section of Up To Date. PS Winter Home

Karen Nern, MD, MBA < Back Karen Nern, MD, MBA Faculty Dr. Karen Nern is a board-certified dermatologist and dermatologic surgeon with expertise in general, cosmetic, and surgical dermatology. She performs Mohs micrographic surgery and has extensive experience treating both benign and malignant skin growths. She also performs many cosmetic procedures, including JUVÉDERM®, VOLUMA®, KYBELLA®, chemical peels, and CO2 laser. Her formal education and training include: Arizona State University (Tempe, AZ) – BS, Finance San Diego State University (San Diego, CA) – MBA, International Business University of California, Davis (Davis, CA) – Doctor of Medicine Scripps Mercy Hospital San Diego (San Diego, CA) – Transitional Medicine Internship University of California, San Diego (San Diego, CA) – Dermatology Residency A diplomate of the American Board of Dermatology (ABD), a fellow of the American Academy of Dermatology (AAD), and the American Society for Mohs Surgery (ASMS), Dr. Nern is a preceptor for medical students and is passionate about teaching. She is dedicated to taking exceptional care of her patients to help them achieve skin health and skin cancer prevention. In her spare time, Dr. Nern enjoys skiing, horseback riding, boating, and hiking. Dr. Nern is also on the Board of The Colorado Melanoma Foundation and initiated a philanthropic project called The Sun Bus. The Sun Bus attends major events and is a free sun safety education and skin cancer screening vehicle serving the underserved populations of Colorado. PS Winter Home

Seemal Desai, MD < Back Seemal Desai, MD Faculty Dr. Seemal Desai takes pride in providing his patients with the highest level of dermatologic care. Dr. Seemal Desai is a Diplomate of the American Board of Dermatology, and a Board Certified Dermatologist. He graduated with honors from Emory University. He received his medical training at Morehouse School of Medicine in Atlanta, Georgia, and received his Doctor of Medicine degree with Magna Cum Laude with honors. Following medical school, Dr. Desai completed his medical internship in Internal Medicine. He then went on to complete his residency at The University of Alabama at Birmingham and served as Chief Resident for the Department of Dermatology. Dr. Desai has been active on a local, state, and national level with numerous medical organizations. His major accomplishments have been with the American Academy of Dermatology and the American Medical Association and many others, where he has held numerous elected and appointed positions. He is also actively involved in teaching and mentoring medical students and residents, and serves as Clinical Assistant Professor of Dermatology at The University of Texas Southwestern Medical Center. He has been involved in academic medicine for over ten years. In his free time, Dr. Desai enjoys spending time with his wife, daughter, and son, as well as traveling, trying new restaurants, meeting new people, playing trivia games, exercising and enjoying the outdoors. Dr. Desai takes great pride in providing his patients with the highest level of dermatologic care. Please contact our office for a personal consultation with Dr. Desai to decide which services may be right for you and your skin. PS Home

Dee Anna Glasser, MD < Back Dee Anna Glasser, MD Faculty Bio coming soon. PS Home

Mark Lebwohl, MD < Back Mark Lebwohl, MD Faculty Dean for Clinical Therapeutics and Chairman emeritus of DermatologyIcahn School of Medicine at Mount Sinai Mark Lebwohl, MD, is the Kimberly and Eric J. Waldman Professor and Chairman, Kimberly and Eric J. Waldman Department of Dermatology at the Icahn School of Medicine at Mount Sinai in New York, New York, USA He received his degree in medicine from Harvard Medical School in Boston, Massachusetts, USA, and completed his internship and residency in internal medicine, as well as his residency in dermatology at Mount Sinai Hospital in New York. His key interests in clinical research include skin cancer and inflammatory skin diseases including psoriasis, atopic dermatitis. Vitiligo and alopecia areata. Dr. Lebwohl identified one of the first topical therapies approved for skin cancer and precancerous lesions. In addition, many of the systemic and topical therapies for psoriasis and atopic dermatitis were investigated or developed in the Department of Dermatology at Mount Sinai. Dr. Lebwohl has authored or co-authored nearly 500 original peer-reviewed original reports, 400 invited articles and other publications, and approximately 250 abstracts. Notably, he is the author of the first atlas, Atlas of the Skin of Systemic Disease, which is dedicated to cutaneous manifestations of systemic disease and co-editor of Treatment of Skin Disease, a leading textbook in dermatology that has been translated into several languages, won several medical book awards, and is in its 5th edition. Dr. Lebwohl is the founding editor of the Journal of Psoriasis and Psoriatic Arthritis and of Skin, the Journal of Cutaneous Medicine. He has served on the editorial boards of the Journal of the European Academy of Dermato-Venereology, the Latin American Journal of Psoriasis and Psoriatic Arthritis, the Journal of Skin Cancer, and the Journal of the American Academy of Dermatology. Currently, he is editor of the dermatology section of Scientific American Medicine. In addition, as a renowned expert in dermatology, Dr. Lebwohl is frequently an invited visiting professor and speaker at universities, medical centers, conferences, and symposia worldwide. Active in a number of professional organizations, Dr. Lebwohl is an honorary member of the French Society of Dermatology and the Canadian Dermatology Association. He is past president of the American Academy of Dermatology and Chairman Emeritus of the Medical Board of the National Psoriasis Foundation. Dr. Lebwohl serves on the International Psoriasis Council. Throughout his distinguished career, Dr. Lebwohl has been the recipient of many awards, such as the Presidential Citation from the American Academy of Dermatology for his service to the AAD on psoriasis and for his work with the Psoriasis Foundation. Furthermore, he has received Lifetime Achievement Awards from the National Psoriasis Foundation and American Skin Association and has been recognized as a Leader of Distinction by the Journal of Drugs in Dermatology for his work in psoriasis. In addition, Dr. Lebwohl was the honorary chairman of the 1st World Psoriasis and Psoriatic Arthritis Conference held in Stockholm, Sweden in 2006 by the International Federation of Psoriasis Associations and its patron, His Majesty King Carl Gustav of Sweden. PS Home

The COVID-19 pandemic has transformed the business environment for good.Top PR Strategies < Back Top PR Strategies Angela Kambarian | Dermatology Authority Feb 1, 2022 The COVID-19 pandemic has transformed the business environment for good. Now that we are coming off one of the most disruptive years in history, we should probably come to terms with the fact that we might be operating in a business environment that has been transformed for good. Influenced by the prolonged pandemic and rapid technological advancements, we will be a wide variety of new strategies emerging in business to business (B2B) and business to consumer (B2C) marketing. Here are a few to keep in mind as we transition to 2022. Media Outlets Are Relying More on Contributed Articles Since 2008, newsroom employment in the U.S. has fallen 26%, and demand for online content has grown exponentially. It means that media outlets have fewer full-time writers, resulting in increased demand for contributed articles by outside authors – the kind of thought leadership that is highly effective with B2B buyers. By the way, if you have been struggling to convince your executive team to invest the time and effort required for strong thought leadership, 2022 should be your year to change this. PR Professionals Will Use a Variety of Channels to Identify Media Opportunities From Muck Rack and Help a Reporter (HARO) to Twitter and Slack channels, it is easier for PR pros to respond and pitch via a plethora of new emerging platforms and channels. And that’s what digital transformation is all about. Public Relations Campaign Needs a Purpose In 2020 many brands were being heavily scrutinized or criticized for outdated policies, a lack of diversity in the workplace, or reluctance to get involved in social issues and make a difference. In 2021, however, many organizations had finally upgraded their policies, revamped or re-introduced DEI programs, openly expressed outrage over social injustices, and promised to step up their game. In 2022 brands should highlight their mission-based efforts across different communication channels and demonstrate more accountability. Public relation (PR) efforts should be focused on philanthropic involvement and social awareness; it’s crucial that businesses start transitioning from “talking the talk” to “walking the walk” and following through on “do-better” initiatives. Podcast Appearances Should No Longer Be Swept Under the Rug While local and national radio is still best for breaking news, podcasts seem more appropriate for extended discussions of hot topics. These podcasts may not have a vast number of listeners; however, those who do tune in will be highly engaged. If you were putting your appearance on a podcast on the back burner, it is time to give it some serious consideration. Impactful PR Will Have to be Part of a Larger Marketing Ecosystem PR usually generates more traction when combined with other marketing strategies. Let me assure you that in 2022 this will be vital. PR is a piece of the marketing puzzle and needs to be combined with a strong content strategy, paid ads strategy, and social strategy for bigger, better, and more powerful results. Keep it Simple We are living in turbulent and unpredictable times. Sadly, attention spans are short, and anxiety levels are sky-high these days. But the most crucial and impactful form of communication is also the most overlooked. Therefore, in my professional opinion, simplifying a brand message will be one of the important trends in PR for 2022. Companies of all sizes should make sure they avoid fancy language, long-winded copy, and tedious or complicated explanations. Keep your story short. Make it concise, easy-to-understand, and void of “highfalutin” terms. Just explain briefly what it is you do, why it matters, and how your prospects will benefit. ABOUT AUTHOR Angela Kambarian Kambarian.com | 516-724-4372 ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Nnenna Agim, MD < Back Nnenna Agim, MD Faculty Nnenna Agim, MD is an experienced dermatologist board certified in both general and pediatric dermatology by the American Board of Dermatology. She graduated summa cum laude from the University of Houston with a Bachelor of Science in Biology and minor in Psychology following which she trained in Medicine at the University of Texas Southwestern Medical School in Dallas, TX. She stayed on for an internship in Internal Medicine at Parkland Hospital before completing Dermatology residency training at The University of Texas Southwestern Medical Center, serving as a chief resident. She returned to Houston to complete a Pediatric Dermatology fellowship with Baylor College of Medicine at the world-famous Texas Children’s Hospital, following which she returned to Dallas to build a Pediatric Dermatology Practice and Program. A former Associate Professor of Dermatology, Division Chief and Program Director at the University of Texas Southwestern Dallas and Children’s Hospital Dallas, she served for over twelve years caring for patients and creating educational programs for medical students and residents, including the establishment of a fellowship program which graduated other successful Pediatric Dermatologists now practicing within and outside the United States. Over the years, she has lectured locally, regionally and nationally. Her authorship in these areas of expertise is extensive and she has been fortunate to write, review or edit manuscripts for many of the major medical and dermatology journals: Pediatric Dermatology, Pediatrics, Journal of the American Academy of Dermatology, JAMA Dermatology, etc., textbooks, popular reference resources like VisualDx, and patient directed articles on preventive health. She is quite honored to have been selected by peers as a Top Doctor/Pediatric Specialist in Dallas for the last 7 consecutive years and a Super Doctor of Texas for the past five years. Following the closure of the clinic at Children’s Health Dallas, she joined North Texas Dermatology Associates. A lifelong learner and professed medical sleuth, all aspects of dermatology, especially pediatric dermatology, education of families, creative solutions for common and complex problems, and telemedicine comprise her professional interests. Outside of work, you can find her chasing after three very active boys, in the garden, or singing and dancing somewhere she hopes no one is watching. PS Home

Matt Zirwas, MD < Back Matt Zirwas, MD Faculty Matthew Zirwas, MD is an American Board of Dermatology certified physician. He is a nationally known expert who specializes in allergy patch testing, psoriasis, and eczema. Dr. Zirwas founded the Bexley Dermatology Research Clinic in 2017. The research clinic treats qualifying patients with the newest cutting-edge treatment options prior to the medications becoming available on the market for normal physicians to prescribe. He is also a physician contributor and dermatologic advisor for companies such as ALL Laundry Detergent, Cerave, AsepticMD, Women’s Health Magazine, and many more. He received his Bachelor of Science in Biology from the University of Pittsburgh in 1996. Dr. Zirwas also received his Doctor of Medicine from the University of Pittsburgh in 2000. He then completed his dermatology residency at the University of Pittsburgh in 2003 where he became Chief Resident. Dr. Zirwas professional memberships include: American Academy for Dermatology American Medical Association American Contact Dermatitis Society Association of Professors of Dermatology Central Ohio Dermatology Society Columbus Medical Association European Society of Contact Dermatitis North American Contact Dermatitis Group Ohio Dermatology Association Ohio Dermatological Association The Ohio State Medical Association In Dr. Zirwas’s free time, he enjoys tending to his turtles and tadpoles, as well as spending time with his family and traveling. PS Home

James Del Rosso, DO < Back James Del Rosso, DO Faculty James Q. Del Rosso, D.O. has been practicing dermatology since 1986, and in the Las Vegas area at the Las Vegas Skin & Cancer Clinics since 1997. He is an Adjunct Clinical Professor of Dermatology at the Touro University of College of Osteopathic Medicine in Henderson, Nevada, and has the distinction of being the first and only dermatology residency program director in the history of the state of Nevada. Prior to coming to Las Vegas, Dr. Del Rosso served as Head of the Section of Dermatology at the Ohio University College of Osteopathic Medicine in Athens, and Visiting Faculty Member in Dermatology at Ohio State University (OSU) in Columbus where he twice was honored as Educator of the Year by the dermatology residents and dermatopathology fellows. He received his D.O. degree from Ohio University College of Osteopathic Medicine, interned at Doctors Hospital in Columbus, completed a dermatology residency at Atlantic Skin Disease and Skin Surgery in Fort Lauderdale, Florida, and a fellowship in Mohs micrographic surgery and cutaneous oncology at OSU. At his practice in Henderson, Nevada, he is proud of the quality of service provided and has an exceptional support staff of nurses and medical assistants who are dedicated to quality patient care. Dr. Del Rosso is an internationally renowned dermatologist. He is Clinical Editor of the Journal of Clinical and Aesthetic Dermatology, has published multiple peer-reviewed articles and textbook chapters, and was President of the American Acne & Rosacea Society, American Society of Mohs Surgery, and the American Osteopathic College of Dermatology. He is one of the most highly requested and well-respected educators in dermatology, invited to present regularly at dermatology meetings both nationally and internationally. Dr. Del Rosso has many outside interests, especially music, and stays busy at times with four children and six grandchildren. PS Home

Create an amazing pateint experience.5 Ways to Improve the Patient Experience Through Marketing < Back 5 Ways to Improve the Patient Experience Through Marketing Kim Campbell and Suneel Chilukuri, MD | Dermatology Authority May 16, 2022 Create an amazing pateint experience. Where does the patient experience begin? While dermatologists may have a different answer to this question in today’s digital era, most will agree that one of the first patient touchpoints is with your telephone operator. A person looking for a new physician or health care provider can begin with an online search. If you’ve been lucky enough to visit with a patient, does the relationship end when they walk out the practice doors? The numerous patient touchpoints before, during, and after a clinic visit allow you to connect with a patient. The strength of this connection influences the likelihood the client will stay with your dermatology practice. By implementing strong internal marketing strategies, you will naturally increase practice success by retaining current patients while also introducing pertinent procedures applicable to their family members and friends. Internal marketing refers to educating patients on the breadth of services you offer. Below, we discuss five ways you can improve the patient experience through internal marketing. UTILIZE ENGAGING DIGITAL ASSETS Dermatology practices can use inexpensive television monitors to educate and improve the patient experience. One can customize short videos utilizing your mobile device to discuss the procedures you offer. You can also ask your aesthetic or medical representatives for digital assets, such as before and after photos or testimonials, to display on your monitors. For example, we utilize Friend Media’s FM stick to easily change the content even while the patient is in the room. If the patient is coming in for a body contouring procedure, we change the display content to educate him or her about neuromodulators and fillers. If a patient is extremely pleased with his or her result, we can change the display to ask for a review. Most often, we have the display showing our last five social media posts, which further encourages our patients to follow our Instagram and Facebook pages. All of this content is easily controlled with a remote control similar to one used for an Amazon Firestick. In addition to providing entertainment and a distraction to reduce anxiety, the displays educate patients on your practice, provide health care tips, promote new services, and encourage internal referrals. CREATE A PATIENT REFERRAL PROGRAM When you improve the patient experience, you create a brand ambassador for your practice. A happy patient may tell one or two friends about you and your services. Unfortunately, an unsatisfied patient may tell 50 or more acquaintances or strangers to not utilize your practice. It is simple to appropriately reward referrals. You may consider a gift card for future services to your practice or even gift a synergistic service to enhance his or her current procedure(s). Don’t neglect writing a handwritten thank you note or personally calling to thank your current patient for her referral. BUILD A USER-FRIENDLY WEBSITE To improve the likelihood of your practice being found online, you’ll want to have a mobile-friendly website. Customize the overall design to accurately reflect your practice’s brand. Your practice benefits from implementing a search engine optimization campaign by adding short educational blogs once or twice a month. This will help your website rank better and be easily found by potential patients. To make your website easier to navigate, some things to pay extra attention to are webpage loading speed, broken links, and missing pages. Make sure you have an easy-to-use contact form or patient portal to ensure that patients can leave their details to be called back and are able to request an appointment at your office. Don’t neglect asking for Google reviews. EDUCATE STAFF IN CUSTOMER SERVICE In today’s fast-paced world, patients are seeking excellent customer service. There are simple things that make the difference, such as inviting patients directly from the reception area to an exam room. To ensure that your practice provides impeccable customer service, implement employee coaching and training sessions so that your team has the tools needed to provide a superior patient care experience. Consider hosting an open forum for staff members once a month to ask questions and provide constructive criticism. The repercussions of a negative interaction with your practice are negative online reviews and word-of-mouth complaints. MAINTAIN AN ATTRACTIVE AND INVITING OFFICE SETTING Your practice should be an inviting place for patients to visit and for employees to work. To keep guests happy, a clean, organized office is essential. Replace stained roof tiles and rusted trays. Touch up scuffed paint or scratched surfaces. Consider adding personal touches, such as your favorite artwork or photographs. We utilize inexpensive smart devices to control lighting and music in each exam room. By customizing the experience, patients feel comfortable and pampered. Remember to always leave your clients feeling happy; they remember the sensation, not the words. ~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT KIM CAMPBELL Founder, Dermatology Authority Kim Campbell is the Founder CEO of Dermatology Authority, the leading matchmaking agency for the dermatology market. Dermatology Authority helps practices grow by adding providers, practices, marketing, and practice start-up services. If you are looking to advance your career, Ms. Campbell can be reached at DermatologyAuthority.com or call 800-577-0125. ABOUT SUNEEL CHILUKURI, MD Suneel Chilukuri, Md, Faad, Facms is Director of Cosmetic Surgery and Chief of Dermatology and Dermatologic Surgery at Refresh Dermatology in Houston, Texas. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Douglas Gray, MSOR, MBA < Back Douglas Gray, MSOR, MBA Faculty Douglas A. Gray is an entrepreneur, practitioner, leader, educator, and author with 30+ years of experience in Data & Analytics, IT/Software, E-Commerce, and Consulting. Mr. Gray has worked for Fortune 1-250, start-up, and early-stage companies in industries including retail, airlines, travel distribution, financial services, healthcare insurance, consulting, and commercial software. Mr. Gray is currently a Director, Data Science at Walmart Global Tech – US Omni Retail Tech where he leads teams that increase efficiency, cost effectiveness, and profit performance leveraging data and advanced analytics methods and solutions focused on End-to-End Fulfillment. His teams deliver economic impact and business value in the 9-figure range annually. He has been a member of two INFORMS Prize winning organizations: Walmart (2023) and American Airlines (1990). Previously, Mr. Gray served as Director, Enterprise Data & Analytics at Southwest Airlines. Through the data and analytics solutions delivered, Doug’s organization at Southwest Airlines generated $100M in annual operating cost reduction, and $100M in annual revenue augmentation. As a result, the team was recognized with the following awards: Teradata EPIC Award, FICO Decision Management Innovation Award, Alteryx Best Business ROI Award (2), Drexel LeBow Analytics50 Award (2), and AGIFORS Operations Best Innovation Award. Mr. Gray was a founding team member at award-winning American Airlines Decision Technologies (AADT) (now part of CAE, Inc.), which pioneered numerous innovations driving substantial economic impact in the use of Analytics in the airline industry, solving commercial and operational problems across the enterprise. At Sabre, he served as the founding CTO of Travelocity.com , the world’s first real-time, Internet-based travel reservation system. Mr. Gray served as Acting Director of Analytics at Blue Cross Blue Shield of Kansas City where he led the development of an Analytics Platform, i.e., a data warehouse, an operational dashboard, and a portfolio of analytical scoring models for measuring patient propensity for health conditions, behaviors, and outcomes. BCBSKC evolved the platform into a commercial Analytics-as-a-Service enterprise (CobaltTalon) serving other BCBS entities that was later sold to HealthLumen. Through his own company, Blueprint Technology Advisors, LLC, d.b.a., Optima Analytics, Mr. Gray advises executive leadership teams on best practices of applying Technology & Analytics to corporate strategy and Digital Transformation, and implementing Technology & Analytics organizations and capabilities. Mr. Gray has taught executive education seminars in Analytics since 2009. As an Adjunct Professor at SMU, Mr. Gray taught Business Analytics in the Cox School of Business EMBA Program 2016-20, through which his students’ real-world Case Analysis Projects routinely delivery 6-7-8-figure ($M) tangible, measurable business value and economic impact benefits. Mr. Gray serves as the primary instructor for Business Analytics in SMU’s MS in Data Science program. In 2025, Mr. Gray will offer an elective course, AI Strategy, in SMU’s EMBA Program. Mr. Gray teaches Analytics & AI Strategy for SMU Continuing and Professional Education and SMU Cox Leadership Academy. He currently serves on SMU’s Future of Work Advisory Council. PS Home