Create an amazing pateint experience.5 Ways to Improve the Patient Experience Through Marketing < Back 5 Ways to Improve the Patient Experience Through Marketing Kim Campbell and Suneel Chilukuri, MD | Dermatology Authority May 16, 2022 Create an amazing pateint experience. Where does the patient experience begin? While dermatologists may have a different answer to this question in today’s digital era, most will agree that one of the first patient touchpoints is with your telephone operator. A person looking for a new physician or health care provider can begin with an online search. If you’ve been lucky enough to visit with a patient, does the relationship end when they walk out the practice doors? The numerous patient touchpoints before, during, and after a clinic visit allow you to connect with a patient. The strength of this connection influences the likelihood the client will stay with your dermatology practice. By implementing strong internal marketing strategies, you will naturally increase practice success by retaining current patients while also introducing pertinent procedures applicable to their family members and friends. Internal marketing refers to educating patients on the breadth of services you offer. Below, we discuss five ways you can improve the patient experience through internal marketing. UTILIZE ENGAGING DIGITAL ASSETS Dermatology practices can use inexpensive television monitors to educate and improve the patient experience. One can customize short videos utilizing your mobile device to discuss the procedures you offer. You can also ask your aesthetic or medical representatives for digital assets, such as before and after photos or testimonials, to display on your monitors. For example, we utilize Friend Media’s FM stick to easily change the content even while the patient is in the room. If the patient is coming in for a body contouring procedure, we change the display content to educate him or her about neuromodulators and fillers. If a patient is extremely pleased with his or her result, we can change the display to ask for a review. Most often, we have the display showing our last five social media posts, which further encourages our patients to follow our Instagram and Facebook pages. All of this content is easily controlled with a remote control similar to one used for an Amazon Firestick. In addition to providing entertainment and a distraction to reduce anxiety, the displays educate patients on your practice, provide health care tips, promote new services, and encourage internal referrals. CREATE A PATIENT REFERRAL PROGRAM When you improve the patient experience, you create a brand ambassador for your practice. A happy patient may tell one or two friends about you and your services. Unfortunately, an unsatisfied patient may tell 50 or more acquaintances or strangers to not utilize your practice. It is simple to appropriately reward referrals. You may consider a gift card for future services to your practice or even gift a synergistic service to enhance his or her current procedure(s). Don’t neglect writing a handwritten thank you note or personally calling to thank your current patient for her referral. BUILD A USER-FRIENDLY WEBSITE To improve the likelihood of your practice being found online, you’ll want to have a mobile-friendly website. Customize the overall design to accurately reflect your practice’s brand. Your practice benefits from implementing a search engine optimization campaign by adding short educational blogs once or twice a month. This will help your website rank better and be easily found by potential patients. To make your website easier to navigate, some things to pay extra attention to are webpage loading speed, broken links, and missing pages. Make sure you have an easy-to-use contact form or patient portal to ensure that patients can leave their details to be called back and are able to request an appointment at your office. Don’t neglect asking for Google reviews. EDUCATE STAFF IN CUSTOMER SERVICE In today’s fast-paced world, patients are seeking excellent customer service. There are simple things that make the difference, such as inviting patients directly from the reception area to an exam room. To ensure that your practice provides impeccable customer service, implement employee coaching and training sessions so that your team has the tools needed to provide a superior patient care experience. Consider hosting an open forum for staff members once a month to ask questions and provide constructive criticism. The repercussions of a negative interaction with your practice are negative online reviews and word-of-mouth complaints. MAINTAIN AN ATTRACTIVE AND INVITING OFFICE SETTING Your practice should be an inviting place for patients to visit and for employees to work. To keep guests happy, a clean, organized office is essential. Replace stained roof tiles and rusted trays. Touch up scuffed paint or scratched surfaces. Consider adding personal touches, such as your favorite artwork or photographs. We utilize inexpensive smart devices to control lighting and music in each exam room. By customizing the experience, patients feel comfortable and pampered. Remember to always leave your clients feeling happy; they remember the sensation, not the words. ~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT KIM CAMPBELL Founder, Dermatology Authority Kim Campbell is the Founder CEO of Dermatology Authority, the leading matchmaking agency for the dermatology market. Dermatology Authority helps practices grow by adding providers, practices, marketing, and practice start-up services. If you are looking to advance your career, Ms. Campbell can be reached at DermatologyAuthority.com or call 800-577-0125. ABOUT SUNEEL CHILUKURI, MD Suneel Chilukuri, Md, Faad, Facms is Director of Cosmetic Surgery and Chief of Dermatology and Dermatologic Surgery at Refresh Dermatology in Houston, Texas. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Dermpath On Demand is an online educational website for all things dermatopathology. Join Dr. Clay Cockerell in the library 24/7/365 to view eSlides and case review videos. Clay's Library provided by Cockerell Dermatopath ology DOD Home https://youtu.be/Nmer2qVf96E

Dermpath On Demand is an online educational website for all things dermatopathology. Join Dr. Clay Cockerell in the library 24/7/365 to view eSlides and case review videos. Board Reviews DOD Home Who could benefit by participating? Residents | Dermatology & Pathology Fellows | Dermatopathology & MOHS Practicing physicians preparing for their recertification exam Medical students with interest in dermatology or pathology Cost: Thanks to the generous support of our industry partners, there is no cost to attend an in-person or virtual board review. Thank you, industry partners! Be sure to check out their services (websites.) Without their support, these board reviews would not be a reality. Included: Access to all board review e-slides. Access to the exams with a comprehensive answer key. Access to Dr. Cockerell's in-person or virtual case reviews. Cockerell 100 | Dermpath Board Review eSlides, Exam, Answer Key & Case Review Visit our Educational Library to view the 2025 Cockerell 100 content. Date: Saturday, June TBA, 2026 Virtual Times: 365/24/7: eSliding Reading. e-Slides will be provided one week before the event. To mimic the Applied exam, allow no more than 2 minutes per slide. 12:00 PM CDT: Business Lecture by Clay Cockerell, MD, MBA, JD 1:00 PM CDT: Case Review by Clay Cockerell, MD, MBA, JD via Zoom. Host: Clay J Cockerell, MD, MBA, JD Digital Board Review eSlides, Exam, Answer Key & Video Case Review Self-Paced Cases

Practical Symposium | Summer Sharpen Your Dermatology, Clinicopathologic & Business Skills. Join us August 20-23, 2026, in Vail, CO 2026 Agenda PS Home Click Here >> to view agenda on a smart device. Draft agenda is subject to change.

HONE PA+NP Symposium Sharpen Your Clinical Skills Join us in Dallas, TX | September 12, 2026 Clay's Message Hone Home I am honored to present the 4th annual Hone PA+NP Symposium in Dallas, Texas. 2026 MESSAGE COMING SOON! HONE Register

Business 201 Symposium Lectures designed for residents, attending physicians and medical students. Online Lectures Clay's Message Agenda Lecture Library Fac ulty Industry Partners Social Media “I'm a dermatologist and we never learned these business insights in our training. The faculty provided essential tips. I'm grateful for the opportunity to learn from all experts in the field. Great and informative conference.”

Dermpath On Demand is an online educational website for all things dermatopathology. Join Dr. Clay Cockerell in the library 24/7/365 to view eSlides and case review videos. Board Reviews DOD Home Cockerell 100 | Dermpath Board Review eSlides, Exam, Answer Key & Case Review

Business 201 Faculty < Back Mary Nix Partner Mary Goodrich Nix is a Partner at LPHS with 25 years of experience handling complex commercial litigation. She frequently handles non-compete and trade secret litigation for publicly traded and privately held companies, including Fortune 500 , middle market companies, and startups in a variety of industries. Ms. Nix has extensive courtroom experience, including multiple jury trials, bench trials and injunction evidentiary hearings. She has arbitrated numerous cases throughout Texas and in other parts of the country. Mary is frequently called upon to assist companies when key employees move between competitors. In her work related to confidential information and trade secret protection, she advises clients in the identification of confidential information, trade secrets and other intellectual property assets and options for protection. Ms. Nix is Board Certified in Labor and Employment Law by the Texas Board of Legal Specialization. She has worked successfully with the U.S. Equal Employment Opportunity Commission (EEOC) , the U.S. Department of Labor (DOL) , the Texas Workforce Commission (TWC) and several other federal, state and local government agencies when a client is the subject of a complaint. Advocacy in this area includes responding to the complaint, negotiating where appropriate and advocating for her clients in administrative hearings. Frequent matters she handles include allegations of breach of contract, breach of fiduciary duty, tortious interference claims, Title VII claims, claims related to discrimination, harassment, retaliation and alleged violations of Americans with Disabilities Act (ADA), Fair Labor Standards Act (FLSA), Family and Medical Leave Act (FMLA), Families First Coronavirus Response Act (FFCRA), Age Discrimination in Employment Act (ADEA), Equal Pay Act (EPA) and alleged Occupational Safety and Health Act (OSHA) violations. https://www.lynnllp.com/ Business201 Home

Dipti Anand, MD < Back Dipti Anand, MD Faculty Dr. Anand is a native of New Delhi, India. She received her medical degree at Ramaiah Medical College in Bangalore, India, graduating in the top 1st percentile of her class. She did a year of Preliminary Medicine at Albert Einstein Medical Center in Philadelphia, where she received the “Outstanding Intern” award. She subsequently went on to complete an Anatomic Pathology Residency at the Hospital of the University of Pennsylvania. Her residency was followed by a year of a coveted dermatopathology fellowship, under the mentorship of Dr. Clay Cockerell, at the University of Texas Southwestern in Dallas. Dr. Anand is board certified in pathology as well as dermatopathology. She has been successfully running a well-reputed annual Dermatopathology Board Review course for the dermatology residents since, 2012. In addition, she also runs a biannual CME accredited dermatopathology teaching course for ancillary physician providers. Dr. Anand is passionate about education and is continuously on the teaching roster for didactic sessions for the dermatology residents at the Medical College of Georgia and Emory University School of Medicine. She is the recipient of the 2019 Voluntary Faculty Teaching Award from Emory. Dr. Anand is actively involved in mentoring residents and students in the field of dermatology. She is the Clinical Associate Professor of Medicine at Philadelphia College of Osteopathic Medicine and serves as the Program Director of Dermatopathology at D.O Dermatology Residency in Atlanta. She is on the Board of Directors for the annual Zola Cooper Lee T. Nesbitt Seminar. She is an active member of the Atlanta Dermatology and Dermatologic Surgery Society, the Georgia Society of Dermatology and Dermatologic Surgery, the American Academy of Dermatology, and the American Society of Dermatopathology. Dr. Anand has numerous publications in the fields of dermatology and dermatopathology. She has been practicing dermatopathology for the last eight years and is currently the CEO and Medical Director of SkinPath Solutions. PS Home

HONE PA+NP Symposium Sharpen Your Clinical Skills Join us in Dallas, TX | September 12, 2026 Hone Home 2025 Industry Partners Dr. Clay Cockerell, the faculty, and attendees, gratefully acknowledge the following industry partners who are dedicated to supporting the Hone PA+NP Symposium. It's this continued support that allows conferences like ours to continue providing world-class educational content during these challenging post-pandemic times. Thank You! Industry Brochure

Practical Symposium | Summer Sharpen Your Dermatology, Clinicopathologic & Business Skills. Join us August 20-23, 2026, in Vail, CO The Practical Symposium is designed for: Dermatologists Mohs Surgeons Dermatopathologists Pathologists Dermatology Physician Associates (Assistants) Dermatology Nurse Pra ctitioners Plastic Surgeons that Treat Skin Disorders Family Practitioners that Treat Skin Disorders Podiatrists that Treat Skin Disorders Dermatology and Mohs Fellows Dermatopathology Fellows Dermatology Residents Pathology Residents PS Home Who Should Attend? PS26 Register Attendee Brochure Sampling of the Practical Symposium Lectures Busting Burnout Panel Discussion JAK Inhibitor Therapy for Dermatologic Disorders What to do When the Diagnosis is Elusive Top Reasons to Attend Earn CME | Presented by World-Renowned Luminaries Virtually all of the major topics of dermatology and dermatopathology will be covered in this 3.5 -day comprehensive seminar. Learn the essentials of clinicopathologic correlation, the cornerstone of dermatology and dermatopathology. You can satisfy your entire yearly CME requirements in one meeting. Earn MOC Credit AB Dermatology and AB Pathology members have the opportunity to earn MOC credits. Sessions on Fillers, Superficial Radiation Therapy, Molecular Diagnosis, Pediatric Dermatology, Therapeutics, and much more... Creative sessions and updates on these essential topics are included for a more intense didactic education. Self-Pace Digital Slide Review We will have a comprehensive slide review session that will prepare those studying for the in-service or recertification exams. The Vail Valley Escape the summer heat in the beautiful Vail Valley. Practical Symposium Goals Achieve your educational goals with the ability to earn CME hours and MOC credits. Comprehensive agenda topics covering a broad spectrum of dermatology and clinicopathologic correlation topics through engaging lectures. Advance your knowledge base by interacting in live demonstrations featuring emerging dermatologic technologies. Access to specialty and industry luminaries to strengthen your clinical and diagnostic skill sets. Expand your professional and social networks by mingling with colleagues, key opinion leaders, and industry executives. Prepare for the board or recertification exam through intense self-assessment and review sessions. Educational Objectives Translate the current trends and future innovations associated with clinical dermatology and dermatopathology. Demonstrate an improved knowledge base of the various treatment options and the use of multiple modalities in treating specific dermatologic disorders. Recall the basic principles for the treatment of dermatologic disorders, including biologics, combination therapy, and evolving treatment options. Implement learned skills about the clinical and histopathologic features, management, and treatment of common skin cancers and non-cancerous skin disorders. Evaluate new diagnostic and treatment algorithms for pigmented neoplasms (including melanoma), carcinomas, and inflammatory conditions. Assess the use of physical therapies in treating skin lesions, including cryotherapy, radiation therapy, photodynamic therapy, and light therapy. We would be honored to have you join us in Vail. We know that you will come away learning an incredible amount and have a great time in the process.

Joy Mosser-Goldfarb, MD < Back Joy Mosser-Goldfarb, MD Faculty Joy L. Mosser, MD, is an attending dermatologist at Nationwide Children’s Hospital and Assistant Professor of Clinical Pediatrics and Director of the Pediatric Dermatology Residency Program at The Ohio State University College of Medicine. Dr. Mosser is board certified in dermatology and pediatric dermatology. Past clinical studies have included the use of topical steroids for atopic dermatology, tacrolimus for atopic dermatitis, pimecrolimus for atopic dermatitis, and lactic acid for ichthyosis vulgaris. Her educational activities include lectures to dermatology residents at The Ohio State University College of Medicine, pediatric residents at Nationwide Children's Hospital, and family practice residents at Grant Hospital. She provides clinical teaching in the Pediatric Dermatology Clinic at Nationwide Children's and precepts internal medicine-pediatrics residents from The Ohio State University. PS Home