top of page

Douglas Gray


Douglas A. Gray is an entrepreneur, practitioner, leader, educator, and author with 30+ years of experience in Data & Analytics, IT/Software, E-Commerce, and Consulting.  Mr. Gray has worked for Fortune 1-250, start-up, and early-stage companies in industries including retail, airlines, travel distribution, financial services, healthcare insurance, consulting, and commercial software.  Mr. Gray is currently a Director, Data Science at Walmart Global Tech – US Omni Retail Tech where he leads teams that increase efficiency, cost effectiveness, and profit performance leveraging data and advanced analytics methods and solutions focused on End-to-End Fulfillment. His teams deliver economic impact and business value in the 9-figure range annually. He has been a member of two INFORMS Prize winning organizations: Walmart (2023) and American Airlines (1990).

Previously, Mr. Gray served as Director, Enterprise Data & Analytics at Southwest Airlines.  Through the data and analytics solutions delivered, Doug’s organization at Southwest Airlines generated $100M in annual operating cost reduction, and $100M in annual revenue augmentation. As a result, the team was recognized with the following awards:  Teradata EPIC Award, FICO Decision Management Innovation Award, Alteryx Best Business ROI Award (2), Drexel LeBow Analytics50 Award (2), and AGIFORS Operations Best Innovation Award.

Mr. Gray was a founding team member at award-winning American Airlines Decision Technologies (AADT) (now part of CAE, Inc.), which pioneered numerous innovations driving substantial economic impact in the use of Analytics in the airline industry, solving commercial and operational problems across the enterprise. At Sabre, he served as the founding CTO of, the world’s first real-time, Internet-based travel reservation system.

Mr. Gray served as Acting Director of Analytics at Blue Cross Blue Shield of Kansas City where he led the development of an Analytics Platform, i.e., a data warehouse, an operational dashboard, and a portfolio of analytical scoring models for measuring patient propensity for health conditions, behaviors, and outcomes. BCBSKC evolved the platform into a commercial Analytics-as-a-Service enterprise (CobaltTalon) serving other BCBS entities that was later sold to HealthLumen.

Through his own company, Blueprint Technology Advisors, LLC, d.b.a., Optima Analytics, Mr. Gray advises executive leadership teams on best practices of applying Technology & Analytics to corporate strategy and Digital Transformation, and implementing Technology & Analytics organizations and capabilities.


Mr. Gray has taught executive education seminars in Analytics since 2009.  As an Adjunct Professor at SMU, Mr. Gray taught Business Analytics in the Cox School of Business EMBA Program 2016-20, through which his students’ real-world Case Analysis Projects routinely delivery 6-7-8-figure ($M) tangible, measurable business value and economic impact benefits. Mr. Gray serves as the primary instructor for Business Analytics in SMU’s MS in Data Science program. In 2025, Mr. Gray will offer an elective course, AI Strategy, in SMU’s EMBA Program. Mr. Gray teaches Analytics & AI Strategy for SMU Continuing and Professional Education and SMU Cox Leadership Academy. He currently serves on SMU’s Future of Work Advisory Council.

bottom of page