Mark Kaufmann, MD < Back Mark Kaufmann, MD Faculty Mark Kaufmann, MD, is a Clinical Professor in the Department of Dermatology at the Icahn School of Medicine at Mount Sinai in New York City, a position he has held since 1995. He was in solo private practice for 23 years until he joined The Dermatology Group in November 2017. In September 2020, he joined Advanced Dermatology and Cosmetic Surgery as their Chief Medical Officer. He received his medical degree from New York University School of Medicine, completing residency training in dermatology at the Albert Einstein College of Medicine in the Bronx, New York. He is board certified in dermatology. Dr. Kaufmann is currently the Immediate-Past President of the American Academy of Dermatology. He has served on the AAD Board of Directors, as well as countless AAD committees, and has chaired many of them as well. He also serves as an advisor to the Academy RUC team (Relative Value Scale Update Committee) - a position he has held for over a decade. Dr. Kaufmann’s contributions to the American Academy of Dermatology have been recognized by his receiving a Presidential Citation in 2013, 2014, 2015, 2017, 2020, and 2022. With many articles published on the topic of health information technology, Dr. Kaufmann is a frequent national lecturer, including the annual meetings of the American Academy of Dermatology, and other societies, and grand rounds. PS Home

Kelly Carter Nelson, MD < Back Kelly Carter Nelson, MD Faculty Professor of Dermatology, MD Anderson Cancer Center Dr. Nelson serves as the associate medical director for the multidisciplinary Melanoma and Skin Clinic. Dr. Nelson earned her medical degree and completed dermatology residency training at the University of North Carolina School of Medicine in Chapel Hill, and is board-certified by the American Board of Dermatology. Dr. Nelson’s clinical practice focuses on the care of high-risk cutaneous oncology patients, and her funded research leverages educational theory, implementation science, and geospatial modeling approaches to support melanoma secondary prevention for the state of Texas. Also, she is a passionate teacher and has developed an evidence-based interactive web-based curriculum to teach dermoscopy to dermatology residents (DERM:Early Melanoma Detection), which reaches over 400 dermatology residents a year. PS Home

Matt Zirwas, MD < Back Matt Zirwas, MD Faculty Matthew Zirwas, MD is an American Board of Dermatology certified physician. He is a nationally known expert who specializes in allergy patch testing, psoriasis, and eczema. Dr. Zirwas founded the Bexley Dermatology Research Clinic in 2017. The research clinic treats qualifying patients with the newest cutting-edge treatment options prior to the medications becoming available on the market for normal physicians to prescribe. He is also a physician contributor and dermatologic advisor for companies such as ALL Laundry Detergent, Cerave, AsepticMD, Women’s Health Magazine, and many more. He received his Bachelor of Science in Biology from the University of Pittsburgh in 1996. Dr. Zirwas also received his Doctor of Medicine from the University of Pittsburgh in 2000. He then completed his dermatology residency at the University of Pittsburgh in 2003 where he became Chief Resident. Dr. Zirwas professional memberships include: American Academy for Dermatology American Medical Association American Contact Dermatitis Society Association of Professors of Dermatology Central Ohio Dermatology Society Columbus Medical Association European Society of Contact Dermatitis North American Contact Dermatitis Group Ohio Dermatology Association Ohio Dermatological Association The Ohio State Medical Association In Dr. Zirwas’s free time, he enjoys tending to his turtles and tadpoles, as well as spending time with his family and traveling. PS Home

Dermpath On Demand is an online educational website for all things dermatopathology. Join Dr. Clay Cockerell in the library 24/7/365 to view eSlides and case review videos. Special Lectures DOD Home Zoom meeting link is embeded into the PDF.

Practical Symposium | Summer Sharpen Your Dermatology, Clinicopathologic & Business Skills July 17-20, 2025 in Beaver Creek, CO. Industry Partners Industry Brochure PS Home Dr. Clay Cockerell, the faculty and attendees, gratefully acknowledge the following industry partners who are dedicated to supporting the Practical Symposium. It's this continued support that allows conferences like ours to continue providing world-class educational content during these challenging pandemic times. Thank You! Industry Brochure

Business 201 Faculty < Back Mary Nix Partner Mary Goodrich Nix is a Partner at LPHS with 25 years of experience handling complex commercial litigation. She frequently handles non-compete and trade secret litigation for publicly traded and privately held companies, including Fortune 500 , middle market companies, and startups in a variety of industries. Ms. Nix has extensive courtroom experience, including multiple jury trials, bench trials and injunction evidentiary hearings. She has arbitrated numerous cases throughout Texas and in other parts of the country. Mary is frequently called upon to assist companies when key employees move between competitors. In her work related to confidential information and trade secret protection, she advises clients in the identification of confidential information, trade secrets and other intellectual property assets and options for protection. Ms. Nix is Board Certified in Labor and Employment Law by the Texas Board of Legal Specialization. She has worked successfully with the U.S. Equal Employment Opportunity Commission (EEOC) , the U.S. Department of Labor (DOL) , the Texas Workforce Commission (TWC) and several other federal, state and local government agencies when a client is the subject of a complaint. Advocacy in this area includes responding to the complaint, negotiating where appropriate and advocating for her clients in administrative hearings. Frequent matters she handles include allegations of breach of contract, breach of fiduciary duty, tortious interference claims, Title VII claims, claims related to discrimination, harassment, retaliation and alleged violations of Americans with Disabilities Act (ADA), Fair Labor Standards Act (FLSA), Family and Medical Leave Act (FMLA), Families First Coronavirus Response Act (FFCRA), Age Discrimination in Employment Act (ADEA), Equal Pay Act (EPA) and alleged Occupational Safety and Health Act (OSHA) violations. https://www.lynnllp.com/ Business201 Home

The COVID-19 pandemic has transformed the business environment for good.Top PR Strategies < Back Top PR Strategies Angela Kambarian | Dermatology Authority Feb 1, 2022 The COVID-19 pandemic has transformed the business environment for good. Now that we are coming off one of the most disruptive years in history, we should probably come to terms with the fact that we might be operating in a business environment that has been transformed for good. Influenced by the prolonged pandemic and rapid technological advancements, we will be a wide variety of new strategies emerging in business to business (B2B) and business to consumer (B2C) marketing. Here are a few to keep in mind as we transition to 2022. Media Outlets Are Relying More on Contributed Articles Since 2008, newsroom employment in the U.S. has fallen 26%, and demand for online content has grown exponentially. It means that media outlets have fewer full-time writers, resulting in increased demand for contributed articles by outside authors – the kind of thought leadership that is highly effective with B2B buyers. By the way, if you have been struggling to convince your executive team to invest the time and effort required for strong thought leadership, 2022 should be your year to change this. PR Professionals Will Use a Variety of Channels to Identify Media Opportunities From Muck Rack and Help a Reporter (HARO) to Twitter and Slack channels, it is easier for PR pros to respond and pitch via a plethora of new emerging platforms and channels. And that’s what digital transformation is all about. Public Relations Campaign Needs a Purpose In 2020 many brands were being heavily scrutinized or criticized for outdated policies, a lack of diversity in the workplace, or reluctance to get involved in social issues and make a difference. In 2021, however, many organizations had finally upgraded their policies, revamped or re-introduced DEI programs, openly expressed outrage over social injustices, and promised to step up their game. In 2022 brands should highlight their mission-based efforts across different communication channels and demonstrate more accountability. Public relation (PR) efforts should be focused on philanthropic involvement and social awareness; it’s crucial that businesses start transitioning from “talking the talk” to “walking the walk” and following through on “do-better” initiatives. Podcast Appearances Should No Longer Be Swept Under the Rug While local and national radio is still best for breaking news, podcasts seem more appropriate for extended discussions of hot topics. These podcasts may not have a vast number of listeners; however, those who do tune in will be highly engaged. If you were putting your appearance on a podcast on the back burner, it is time to give it some serious consideration. Impactful PR Will Have to be Part of a Larger Marketing Ecosystem PR usually generates more traction when combined with other marketing strategies. Let me assure you that in 2022 this will be vital. PR is a piece of the marketing puzzle and needs to be combined with a strong content strategy, paid ads strategy, and social strategy for bigger, better, and more powerful results. Keep it Simple We are living in turbulent and unpredictable times. Sadly, attention spans are short, and anxiety levels are sky-high these days. But the most crucial and impactful form of communication is also the most overlooked. Therefore, in my professional opinion, simplifying a brand message will be one of the important trends in PR for 2022. Companies of all sizes should make sure they avoid fancy language, long-winded copy, and tedious or complicated explanations. Keep your story short. Make it concise, easy-to-understand, and void of “highfalutin” terms. Just explain briefly what it is you do, why it matters, and how your prospects will benefit. ABOUT AUTHOR Angela Kambarian Kambarian.com | 516-724-4372 ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Joel Cohen, MD < Back Joel Cohen, MD Faculty Joel L. Cohen, MD (FAAD, FACMS) is an internationally recognized expert on aesthetics and skin cancer. He is the Director of AboutSkin Dermatology and DermSurgery, and AboutSkin Research in metropolitan-Denver, Colorado. He was named a Top Dermatologist by US News and World Report, Castle Connelly Top Doctor (2013-2023), and voted by his peers as one of Denver’s Top Doctors in 5280 magazine 10-times. He is a Board-Certified Dermatologist, and Fellowship-trained in Mohs Surgery, Lasers and Cosmetic Dermatology. Dr. Cohen has published over 306 medical articles and book chapters, and has has co-authored 3 academic textbooks. He lectures every month at national meetings as well as at many international congresses, and has participated in over 100 clinical trials including key aesthetic lasers and devices. He is on the teaching faculty of the University of California Irvine as an Associate Professor of Dermatology. He is 1 of the 2 Medical Directors for Cosmetic Physician Partners (CPP). Dr. Cohen has received many prestigious awards including the Melanoma Research Foundation Humanitarian of the Year Award, the ASDS Public Service Award, the ASDS Patient Safety Hero Award, the ASDS Excellence in Education Award, the ASCDAS Distinguished Service Award, and the ASDS Traveling Mentorship & Teaching Award. He has been quoted in many newspapers & magazines including Vogue, TIME, Glamour, Elle, Allure, The New York Times (x4), Reader’s Digest, Shape, USA Today, US News & World Report, InStyle, BuzzFeed, MSN.com , ABC.com , NewBeauty, Condé Nast, Men’s Health, Huffington Post, International Business Times, Consumer Reports (x8), SELF, Women’s Health and MORE Magazine. He regularly appears on Denver TV stations (with over 75 appearances discussing aesthetic issues, dermatology, and skin cancer), and has been a guest on many segments of SiriusXM Doctor Radio. He was also featured on the Emmy Award winning show “The Doctors.” PS Winter Home

Business 201 Faculty < Back Mallory Herrin, SPHR, SHRM-CP, CPLC CEO & Principal HR Consultant Mallory Herrin, CEO and Principal HR Consultant of HerrinHR, is an experienced human resources consultant and industry recognized thought leader, serving small and mid-size businesses. As a consultant, she is responsible for guiding the human resources function for a wide range of clients across a variety of industries throughout the United States. She creates and implements HR strategy for each of her clients across all areas of HR based on forecasting of business needs to support her clients’ short-term and long-term goals and growth plans. As the HR representation of her clients’ executive leadership teams, she handles a variety of HR issues, acts as the point person for formal charges or litigation, leads investigations of harassment, discrimination, and retaliation claims, oversees other HR functional areas such as benefits, payroll, and risk, selects and implements relevant software, vendors, and service partners, and works to streamline processes and improve efficiencies of the overall HR operation. She actively monitors the state and federal regulatory landscape to identify changes to laws, regulations, and legal actions that have an impact on clients and creates and executes action plans that ensure her clients remain compliant while continuing to meet the company’s strategic HR objectives. Mallory also produces content such as podcasts, video tutorials, and written articles for and in collaboration with other industry organizations, such as HR Insider, for distribution to clients and other HR professionals. In addition to holding certifications from both HRCI and SHRM, she is also a Certified Professional Life Coach and has nearly 20 years of progressive HR experience. https://herrinhr.com/ Business201 Home

Practical Symposium | Winter Learn, Shred, Learn! January 23-26, 2025 The Hythe | Vail, CO Hotel & Travel LEARN | SHRED | LEARN Register Today! Attendee Brochure PS Winter Home 2025 Hotel Accommodations The Hythe Vail 715 West Lionshead Circle Vail, CO 81657 A limited number of The Hythe Vail hotel rooms have been reserved at the special $509 conference rates for the Practical Symposium | Winter. These rooms are only available to registered attendees on a first-come basis. The special rate ends on December 20, 2024 or when the room block sells out. The Hythe at Vail | Reservation Link Note: The lecture room, exhibit hall, meals, and social events are all held within The Hythe Vail. Other Lodging Options: There are numerous hotels, VRBOs and AirBNBs in the Lionhead and Vail Villages. Ground Transportation Epic Mountain Express To & From Airport / Hotel (Reservation Required) 1-800-525-6363 | Epic Mountain Express Website Airport Options Denver International Airport - DEN Denver, CO (~2 hour drive to hotel) Eagle County Airport - EGE Gypsum, CO (~30 minute drive to hotel)

Practical Symposium | Winter Learn, Shred, Learn! January 23-26, 2025 The Hythe | Vail, CO ATTENDEE LINKS Clay's Message Who Should Attend Agenda Faculty Fees Hotel & Travel Industry Partners Social Media Attendee Brochure CME & Document Center INDUSTRY LINKS Industry Brochure Exhibit Guidelines Jan 23 - 26, 2025 The Hythe | Vail, CO Register Today! Derm and skiing are very common. You have to use your brain, it's the most important part of your equipment.

Kenneth Tomecki, MD < Back Kenneth Tomecki, MD Faculty Cleveland Clinic, Department of DermatologyCleveland, OH Education: Columbia College, New York, NY, BA 1968 Columbia College of Physicians & Surgeons, New York, NY, MD 1972 Internship: SUNY at Buffalo, Buffalo, NY, 1972-1973 Residency: SUNY at Buffalo, Buffalo, NY, 1973-1976 Fellowship: National Cancer Institute, NIH, Bethesda, MD 1976-1978 Certification: National Board of Medical Examiners 1974 American Board of Dermatology 1977 American Academy of Dermatology: President, 2021-2022 Vice-President-elect, 2015-2016 Vice-President, 2016-2017 Board of Directors 2009-2013 Executive committee 2012-13, 2016-2017 Council on Education Audit committee, chair 2008-1013 Investments Committee Ethics committee, 2 stints Committee on Self-Assessment, chair 1990-1993 CME Program Review committee Poster Exhibits committee Committee on Re-Certification Task Force on Industrial Relations Task Force Infectious Diseases CME Strategic Plan Implementation Assistant editor, J Amer Acad Dermatol 1993-1998; editorial board, 2018-2021 Program director, annual meeting 1982-1993, 1996-2017 Program director, summer meeting 1995-1998, 2000-2017 Elected and Appointed Positions: Cleveland Dermatological Society: treasurer 2003-2004 Ohio Dermatological Association: Board of Directors 1992-1995, 2007-2010; secretary 1995-1998; program director, annual meeting 1991, 1994, 2003 Society Investigative Dermatology: finance committee 2008-2013 Noah Worcester Dermatological Society: scientific committee 2008; membership committee 2011-2015 International Society Dermatology: Board of Directors 2012 American Dermatological Association: program committee 2011-2014, chair 2014; Board of Directors 2015 Honors/Awards: Honorary member, Czech Academy of Dermatology and Venereology Honorary member, Mexican Academy of Dermatology AAD Presidential citation 2016 Publications/Presentations: 80+ primary publications; 20+ secondary publications; 60+ chapters; 15+ abstracts 200+ major presentations; 250+ minor presentations PS Home