Brand McCarley < Back Brand McCarley Educational Director Cockerell Dermatopathology , Sales & Marketing Dermpath On Demand, Co-Founder & Educational Manager Brand McCarley joined Cockerell Dermatopathology in March 2013. He was an integral part of the implementation team that launched Cockerell Dermatopathology in July 2013. Brand currently serves as the Vice President of Sales & Marketing and assists Dr. Cockerell and the management team with numerous business development and educational projects. Before joining Cockerell Dermatopathology, Brand held several positions within Quest Diagnostics | Dermpath Diagnostics, including VP of Marketing, Director of Business Development, Regional Sales Manager, and Territory Manager. Brand also held sales positions with McKesson and Physician Sales & Service. Brand received his bachelor’s degree in marketing from Florida State University. DOD Home

Brion Hurley < Back Brion Hurley Faculty Mr. Brion Hurley is an independent Lean Six Sigma consultant helping organizations save money, improve quality and safety, mitigate risks, and enhance operational flow. My approach leads to higher employee, customer, and stakeholder satisfaction. Proven ROI: Organizations that apply Lean Six Sigma through improvement projects can recoup their training costs in under 3 months! With 25+ years of experience working in Aerospace, Food and Beverage, Healthcare, Automotive, Logistics and the Nonprofit sectors, I’ve helped organizations achieve the Triple Bottom Line (People, Planet, and Profit) by integrating process excellence with sustainability. Brion is also the author of "Lean Six Sigma for Good" and editor of "Lean Six Sigma for Good: Lessons from the Gemba," sharing insights on using improvement principles for social and environmental impact. Vision: To establish volunteer Lean and Six Sigma consulting support for nonprofits and NGOs in every city worldwide. Passions & Focus Areas: Clean Air and Water Zero Waste & Food Waste Reduction Vegan & Sustainable Lifestyles Solar Energy & Renewable Solutions PS Home

Business 201 Faculty < Back Michael Smith Regional Business Development Officer Coming soon. Business201 Home

Business 201 Faculty < Back Jennifer LeLash Sales Associate A fourth-generation Dallasite, Jennifer LeLash integrates her extensive experience in advertising and brand marketing into her real-estate practice. Jennifer enjoyed immediate success in Dallas’ luxury real-estate market and quickly grew her business when her husband, Chris LeLash, joined her. She earned D Magazine Top Residential Real Estate Producer honors for 2016 and 2017 and has sold and listed properties valued up to $12 million in the Park Cities, Preston Hollow, Devonshire, North Dallas and Plano. Jennifer spent her early career as a photo art director and celebrity wardrobe stylist in Los Angeles, New York and Miami. Her work on location in historically famous residences — Casa del Herrero in Montecito, the Kaufmann House in Palm Springs and Frank Lloyd Wright's Taliesin in Wisconsin — furthered her love of architecture and design. Those experiences combined with her innate creativity allows her to understand her clients’ unique lifestyle perspectives in marketing their properties and finding their perfect next homes. Jennifer enjoys traveling and spending time in Colorado and Florida with her husband and business partner Chris, their son and the family’s beloved Goldendoodle. They are active members within the Parish Episcopal School community and volunteer their time to many charitable efforts close to their hearts, including their time to many charitable efforts close to their hearts, including the Leukemia & Lymphoma Society, Cattle Baron’s Ball, Wipe Out Kids' Cancer and many others. https://www.briggsfreeman.com/ Business201 Home

Business 201 Faculty < Back Mallory Herrin, SPHR, SHRM-CP, CPLC CEO & Principal HR Consultant Mallory Herrin, CEO and Principal HR Consultant of HerrinHR, is an experienced human resources consultant and industry recognized thought leader, serving small and mid-size businesses. As a consultant, she is responsible for guiding the human resources function for a wide range of clients across a variety of industries throughout the United States. She creates and implements HR strategy for each of her clients across all areas of HR based on forecasting of business needs to support her clients’ short-term and long-term goals and growth plans. As the HR representation of her clients’ executive leadership teams, she handles a variety of HR issues, acts as the point person for formal charges or litigation, leads investigations of harassment, discrimination, and retaliation claims, oversees other HR functional areas such as benefits, payroll, and risk, selects and implements relevant software, vendors, and service partners, and works to streamline processes and improve efficiencies of the overall HR operation. She actively monitors the state and federal regulatory landscape to identify changes to laws, regulations, and legal actions that have an impact on clients and creates and executes action plans that ensure her clients remain compliant while continuing to meet the company’s strategic HR objectives. Mallory also produces content such as podcasts, video tutorials, and written articles for and in collaboration with other industry organizations, such as HR Insider, for distribution to clients and other HR professionals. In addition to holding certifications from both HRCI and SHRM, she is also a Certified Professional Life Coach and has nearly 20 years of progressive HR experience. https://herrinhr.com/ Business201 Home

Create an amazing pateint experience.5 Ways to Improve the Patient Experience Through Marketing < Back 5 Ways to Improve the Patient Experience Through Marketing Kim Campbell and Suneel Chilukuri, MD | Dermatology Authority May 16, 2022 Create an amazing pateint experience. Where does the patient experience begin? While dermatologists may have a different answer to this question in today’s digital era, most will agree that one of the first patient touchpoints is with your telephone operator. A person looking for a new physician or health care provider can begin with an online search. If you’ve been lucky enough to visit with a patient, does the relationship end when they walk out the practice doors? The numerous patient touchpoints before, during, and after a clinic visit allow you to connect with a patient. The strength of this connection influences the likelihood the client will stay with your dermatology practice. By implementing strong internal marketing strategies, you will naturally increase practice success by retaining current patients while also introducing pertinent procedures applicable to their family members and friends. Internal marketing refers to educating patients on the breadth of services you offer. Below, we discuss five ways you can improve the patient experience through internal marketing. UTILIZE ENGAGING DIGITAL ASSETS Dermatology practices can use inexpensive television monitors to educate and improve the patient experience. One can customize short videos utilizing your mobile device to discuss the procedures you offer. You can also ask your aesthetic or medical representatives for digital assets, such as before and after photos or testimonials, to display on your monitors. For example, we utilize Friend Media’s FM stick to easily change the content even while the patient is in the room. If the patient is coming in for a body contouring procedure, we change the display content to educate him or her about neuromodulators and fillers. If a patient is extremely pleased with his or her result, we can change the display to ask for a review. Most often, we have the display showing our last five social media posts, which further encourages our patients to follow our Instagram and Facebook pages. All of this content is easily controlled with a remote control similar to one used for an Amazon Firestick. In addition to providing entertainment and a distraction to reduce anxiety, the displays educate patients on your practice, provide health care tips, promote new services, and encourage internal referrals. CREATE A PATIENT REFERRAL PROGRAM When you improve the patient experience, you create a brand ambassador for your practice. A happy patient may tell one or two friends about you and your services. Unfortunately, an unsatisfied patient may tell 50 or more acquaintances or strangers to not utilize your practice. It is simple to appropriately reward referrals. You may consider a gift card for future services to your practice or even gift a synergistic service to enhance his or her current procedure(s). Don’t neglect writing a handwritten thank you note or personally calling to thank your current patient for her referral. BUILD A USER-FRIENDLY WEBSITE To improve the likelihood of your practice being found online, you’ll want to have a mobile-friendly website. Customize the overall design to accurately reflect your practice’s brand. Your practice benefits from implementing a search engine optimization campaign by adding short educational blogs once or twice a month. This will help your website rank better and be easily found by potential patients. To make your website easier to navigate, some things to pay extra attention to are webpage loading speed, broken links, and missing pages. Make sure you have an easy-to-use contact form or patient portal to ensure that patients can leave their details to be called back and are able to request an appointment at your office. Don’t neglect asking for Google reviews. EDUCATE STAFF IN CUSTOMER SERVICE In today’s fast-paced world, patients are seeking excellent customer service. There are simple things that make the difference, such as inviting patients directly from the reception area to an exam room. To ensure that your practice provides impeccable customer service, implement employee coaching and training sessions so that your team has the tools needed to provide a superior patient care experience. Consider hosting an open forum for staff members once a month to ask questions and provide constructive criticism. The repercussions of a negative interaction with your practice are negative online reviews and word-of-mouth complaints. MAINTAIN AN ATTRACTIVE AND INVITING OFFICE SETTING Your practice should be an inviting place for patients to visit and for employees to work. To keep guests happy, a clean, organized office is essential. Replace stained roof tiles and rusted trays. Touch up scuffed paint or scratched surfaces. Consider adding personal touches, such as your favorite artwork or photographs. We utilize inexpensive smart devices to control lighting and music in each exam room. By customizing the experience, patients feel comfortable and pampered. Remember to always leave your clients feeling happy; they remember the sensation, not the words. ~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT KIM CAMPBELL Founder, Dermatology Authority Kim Campbell is the Founder CEO of Dermatology Authority, the leading matchmaking agency for the dermatology market. Dermatology Authority helps practices grow by adding providers, practices, marketing, and practice start-up services. If you are looking to advance your career, Ms. Campbell can be reached at DermatologyAuthority.com or call 800-577-0125. ABOUT SUNEEL CHILUKURI, MD Suneel Chilukuri, Md, Faad, Facms is Director of Cosmetic Surgery and Chief of Dermatology and Dermatologic Surgery at Refresh Dermatology in Houston, Texas. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Clay Cockerell, MD, MBA, JD Clay Cockerell, MD, MBA, JD Symposium Managing Director Cockerell Dermatopathology , Founder & President Health Education Services sponsored by Lake Granbury Medical Center, Program Director, Residency Program Dermpath On Demand , Co-Founder & Educational Director Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. PS Winter Home

Skin cancer epidemic.Cockerell Dermatopathology: Committed to Excellence < Back Cockerell Dermatopathology: Committed to Excellence Brand McCarley Feb 18, 2022 Skin cancer epidemic. There is an epidemic of skin cancer in the United States and Texas has one of the highest rates of incidence. Statistically one person dies each hour from skin cancer and melanoma, the deadliest form of skin cancer. When your doctor, usually a dermatologist, suspects that a lesion might be skin cancer, they perform a minor surgical procedure to obtain a skin biopsy for diagnosis. It is very important that the skin biopsy diagnosis be accurate so that your doctor can formulate the best possible treatment plan. While most patients think a lab is just a lab, there can be a significant quality difference of the diagnostic abilities between laboratories. Dermatopathologists are highly trained physicians who examine tissue specimens under a microscope, use the medical information shared by the doctor and consult with him or her as necessary. This personal service and collaboration between your doctor and dermatopathologists helps ensure the most accurate diagnosis. In today’s ever changing healthcare environment, patients now have more control over their healthcare choices. When it comes to diagnosing skin, hair and nail disorders, Clay J. Cockerell, MD has personally diagnosed over three million specimens and annually renders over 5,000 expert consultations for other pathologists. Dr. Cockerell and his team of dermatopathologists conduct daily case reviews, which allow multiple dermatopathologists to review difficult cases. Dr. Cockerell also sees patients and evaluates clinical pictures of skin disorders as do the dermatopathologists who work for him as they have training in both dermatology and pathology. Patients have a choice when it comes to who they want to evaluate their biopsy and they can request that it be sent to Cockerell Dermatopathology. ~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Joan Guitart, MD Joan Guitart, MD Faculty Focus of Work Cutaneous T-cell lymphoma, Dermatopathology, Skin cancer prevention and detection Education MD: Autonomous University of Barcelona (1983) Postgraduate Training Resident: Univ. of Illinois Hospital, Pathology (1988) Fellow: Cleveland Clinic, (1989) Intern: Cleveland Clinic, Internal Medicine (1990) Resident: Cleveland Clinic, (1990) Certifications Board Certification: Anatomic Pathology & Clinical Pathology, American Board of Pathology Board Certification: Dermatopathology, American Board of Pathology Board Certification: Dermatology, American Board of Dermatology PS Winter Home

James Allred, MD James Allred, MD Faculty James Allred, MD, MS, FAAD, is a dermatologist at Access Dermatology Clinic in Franklin and Glasgow, Kentucky, and Gallatin, Tennessee. Originally born and raised in the western United States, Dr. Allred has called southern Kentucky his home since 2015. During that time, Dr. Allred has lectured at national conferences, published academic articles, and founded multiple technology startups dedicated to improving patient care. He also was a founding member of the education committee for Advancing Innovation in Dermatology, a nonprofit dedicated to improving patient care through novel technologies and techniques. Before then, Dr. Allred completed his dermatology residency in Austin, Texas, where served as chief dermatology resident, patented multiple medical devices, and was a recipient of teaching awards and speaking awards, including from the Texas Dermatological Society. He completed his medical school training at the University of Utah, where he served as student body president during his fourth year, co-founded the Bench-to-Bedside research program, and was among the first students to be chosen to the Alpha Omega Alpha honor society for medical scholastic excellence. As an undergraduate at the University of Colorado at Boulder, he graduated Phi Beta Kappa with dual degrees in history with honors and summa cum laude in anthropology, where was chosen as the graduation speaker, having received the outstanding undergraduate award and outstanding senior thesis award in 2003. Dr. Allred is married with five beautiful children and has two large dogs. He gets the greatest enjoyment in life from them, especially when introducing them to his first love of the outdoors. One annual highlight for him is where he is able to take his family every year to the Colorado Rockies, where he leads the first and only continuing medical education hike that teaches dermatologists from around the country about how the environment (i.e. plants, sunlight, insect bites, etc) can negatively affect the skin. In 2021, Dr. Allred decided to establish Access Dermatology Clinic as the method to synthesize what he has learned as a clinician and an innovator to creatively and compassionately serve the people of southern Kentucky and northern Tennessee. PS Winter Home

Nnenna Agim, MD < Back Nnenna Agim, MD Faculty Nnenna Agim, MD is an experienced dermatologist board certified in both general and pediatric dermatology by the American Board of Dermatology. She graduated summa cum laude from the University of Houston with a Bachelor of Science in Biology and minor in Psychology following which she trained in Medicine at the University of Texas Southwestern Medical School in Dallas, TX. She stayed on for an internship in Internal Medicine at Parkland Hospital before completing Dermatology residency training at The University of Texas Southwestern Medical Center, serving as a chief resident. She returned to Houston to complete a Pediatric Dermatology fellowship with Baylor College of Medicine at the world-famous Texas Children’s Hospital, following which she returned to Dallas to build a Pediatric Dermatology Practice and Program. A former Associate Professor of Dermatology, Division Chief and Program Director at the University of Texas Southwestern Dallas and Children’s Hospital Dallas, she served for over twelve years caring for patients and creating educational programs for medical students and residents, including the establishment of a fellowship program which graduated other successful Pediatric Dermatologists now practicing within and outside the United States. Over the years, she has lectured locally, regionally and nationally. Her authorship in these areas of expertise is extensive and she has been fortunate to write, review or edit manuscripts for many of the major medical and dermatology journals: Pediatric Dermatology, Pediatrics, Journal of the American Academy of Dermatology, JAMA Dermatology, etc., textbooks, popular reference resources like VisualDx, and patient directed articles on preventive health. She is quite honored to have been selected by peers as a Top Doctor/Pediatric Specialist in Dallas for the last 7 consecutive years and a Super Doctor of Texas for the past five years. Following the closure of the clinic at Children’s Health Dallas, she joined North Texas Dermatology Associates. A lifelong learner and professed medical sleuth, all aspects of dermatology, especially pediatric dermatology, education of families, creative solutions for common and complex problems, and telemedicine comprise her professional interests. Outside of work, you can find her chasing after three very active boys, in the garden, or singing and dancing somewhere she hopes no one is watching. PS Home

Andrew Weinstein, MD, MPH < Back Andrew Weinstein, MD, MPH Faculty Andrew H. Weinstein, MD is a Miami native and is a product of the Palmetto public schools. He earned a Bachelor of Arts at the University of Florida and went on to the Medical Scholar’s program at the University of Illinois. While a medical scholar, Dr. Weinstein completed his M.D., as well as advanced course work in public health and research methods. Dr. Weinstein returned to the University of Miami for internship in the Department of Medicine. Additionally, he completed a fellowship and residency in the Department of Dermatology at Jackson Memorial Hospital. Dr. Weinstein is a reviewer for the Journal of the American Academy of Dermatology and a Voluntary Associate Professor at the University of Miami Miller School of Medicine. While in the Department of Dermatology, Dr. Weinstein received fellowship training, spending two dedicated years performing clinical trials. As an expert in methodology, Dr. Weinstein has reviewed numerous publications. He is well published in the field of dermatologic therapy. Dr. Weinstein has held numerous leadership roles in dermatology. He has earned the national recognition of his dermatology colleagues by serving on the Board of Directors of the American Academy of Dermatology and by being elected as the Chair of the Advisory Board as well as being nominated 2021 FSDS Surgeon of the Year. He has served as president of the Florida Society of Dermatologic Surgeons, Florida Society of Dermatology and Dermatologic Surgery and the American Society for Mohs Surgery. Professional Affiliations American Academy of Dermatology, Fellow, Board of Directors, Advisory Board Reference Committee, Member, Advisory Board Executive Committee, Chair, Course Director for Innovative Sutures Technique, 2009 Leadership Training Institute Class, Reviewer for the Journal of the American Academy of Dermatology, Council on Government Affairs & Health Policy, Ex-Officio, Compensation Committee, Member, Budget Committee, Member American Society for Mohs Surgery, Fellow, Past President, Annual Meeting Planning Committee, Fundamentals of Mohs Course Microscope Laboratory Coordinator American Society of Dermatologic Surgery, Fellow, Future Leaders Network Mentor Florida Society of Dermatologic Surgeons, Past President Florida Society of Dermatology and Dermatologic Surgery, Fellow, Past President, Board of Directors Member Academic Appointments University of Miami, Miller School of MedicineVoluntary Associate Professor, Department of Dermatology Board Certification Double Board Certified in Dermatology & Mohs Micrographic Dermatologic Surgery by the American Board of Dermatology Residency Department of Dermatology and Cutaneous SurgeryUniversity of Miami Miller School of Medicine Internship Department of Internal MedicineUniversity of Miami/Jackson Memorial Hospital Medical School University of Illinois College of Medicine Undergraduate University of Florida Bachelor of Arts in Sociology PS Home