Whitney High, MD, JD, MEng < Back Whitney High, MD, JD, MEng Faculty Professor of Dermatology Vice-Chairman, Dermatology Director of Dermatology Clinic Director of Dermatopathology Laboratory, University of Colorado Whitney A. High, MD, MEng, a native of Colorado, is the Vice Chairman of Dermatology, and the Director of both the Dermatology Clinic and the Dermatopathology Laboratory at the University of Colorado. He is board-certified in Dermatology and Dermatopathology. He also has certification in Tropical Medicine & Hygiene. After practicing as a chemical engineer in the industry, Dr. High returned to medical school to receive his medical degree from the Mayo Clinic School of Medicine. Dr. High completed his dermatology residency training at the University of Texas Southwestern Medical Center, serving as Chief Resident. He completed his dermatopathology fellowship at the University of Colorado. Dr. High is appointed to the Departments of Dermatology & Pathology at the University of Colorado. His research laboratory was the first in the world to discover gadolinium in the tissue of patients with nephrogenic systemic fibrosis. Dr. High also has a degree in law from the University of Denver. He has authored 4 textbooks, 40 chapters, and more than 80 medical papers. He has served as an editor/editorial board member in many top medical journals in his fields. Dr. High’s current research interests include: Pigmented lesions Medicolegal issues Infectious disease/sexually transmitted disease Pharmacological and toxicological dermatology/dermatopathology Advanced biochemical testing applied to dermatology/dermatopathology PS Home

The COVID-19 pandemic has transformed the business environment for good.Top PR Strategies < Back Top PR Strategies Angela Kambarian | Dermatology Authority Feb 1, 2022 The COVID-19 pandemic has transformed the business environment for good. Now that we are coming off one of the most disruptive years in history, we should probably come to terms with the fact that we might be operating in a business environment that has been transformed for good. Influenced by the prolonged pandemic and rapid technological advancements, we will be a wide variety of new strategies emerging in business to business (B2B) and business to consumer (B2C) marketing. Here are a few to keep in mind as we transition to 2022. Media Outlets Are Relying More on Contributed Articles Since 2008, newsroom employment in the U.S. has fallen 26%, and demand for online content has grown exponentially. It means that media outlets have fewer full-time writers, resulting in increased demand for contributed articles by outside authors – the kind of thought leadership that is highly effective with B2B buyers. By the way, if you have been struggling to convince your executive team to invest the time and effort required for strong thought leadership, 2022 should be your year to change this. PR Professionals Will Use a Variety of Channels to Identify Media Opportunities From Muck Rack and Help a Reporter (HARO) to Twitter and Slack channels, it is easier for PR pros to respond and pitch via a plethora of new emerging platforms and channels. And that’s what digital transformation is all about. Public Relations Campaign Needs a Purpose In 2020 many brands were being heavily scrutinized or criticized for outdated policies, a lack of diversity in the workplace, or reluctance to get involved in social issues and make a difference. In 2021, however, many organizations had finally upgraded their policies, revamped or re-introduced DEI programs, openly expressed outrage over social injustices, and promised to step up their game. In 2022 brands should highlight their mission-based efforts across different communication channels and demonstrate more accountability. Public relation (PR) efforts should be focused on philanthropic involvement and social awareness; it’s crucial that businesses start transitioning from “talking the talk” to “walking the walk” and following through on “do-better” initiatives. Podcast Appearances Should No Longer Be Swept Under the Rug While local and national radio is still best for breaking news, podcasts seem more appropriate for extended discussions of hot topics. These podcasts may not have a vast number of listeners; however, those who do tune in will be highly engaged. If you were putting your appearance on a podcast on the back burner, it is time to give it some serious consideration. Impactful PR Will Have to be Part of a Larger Marketing Ecosystem PR usually generates more traction when combined with other marketing strategies. Let me assure you that in 2022 this will be vital. PR is a piece of the marketing puzzle and needs to be combined with a strong content strategy, paid ads strategy, and social strategy for bigger, better, and more powerful results. Keep it Simple We are living in turbulent and unpredictable times. Sadly, attention spans are short, and anxiety levels are sky-high these days. But the most crucial and impactful form of communication is also the most overlooked. Therefore, in my professional opinion, simplifying a brand message will be one of the important trends in PR for 2022. Companies of all sizes should make sure they avoid fancy language, long-winded copy, and tedious or complicated explanations. Keep your story short. Make it concise, easy-to-understand, and void of “highfalutin” terms. Just explain briefly what it is you do, why it matters, and how your prospects will benefit. ABOUT AUTHOR Angela Kambarian Kambarian.com | 516-724-4372 ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Brand McCarley < Back Brand McCarley Educational Director Cockerell Dermatopathology , Sales & Marketing Dermpath On Demand, Co-Founder & Educational Manager Brand McCarley joined Cockerell Dermatopathology in March 2013. He was an integral part of the implementation team that launched Cockerell Dermatopathology in July 2013. Brand currently serves as the Vice President of Sales & Marketing and assists Dr. Cockerell and the management team with numerous business development and educational projects. Before joining Cockerell Dermatopathology, Brand held several positions within Quest Diagnostics | Dermpath Diagnostics, including VP of Marketing, Director of Business Development, Regional Sales Manager, and Territory Manager. Brand also held sales positions with McKesson and Physician Sales & Service. Brand received his bachelor’s degree in marketing from Florida State University. DOD Home

Neal Bhatia, MD < Back Neal Bhatia, MD Faculty Dr. Neal Bhatia is a leading dermatologist in Southern California, providing patients in and around San Diego with the skilled, individualized care they need for skin and nail diseases and cosmetic concerns. With extensive skill and experience in treating a wide range of dermatologic issues, Dr. Bhatia is skilled at diagnosing common and uncommon skin diseases and conditions and in determining the ideal treatment for the best response and results for all skin types. At his practice in San Diego, he provides an array of services including state-of-the-art treatments for acne, psoriasis, rosacea, skin cancer and more. After earning dual bachelor of science degrees in bacteriology and genetics from the University of Wisconsin, Dr. Bhatia completed his medical degree at the University of Wisconsin School of Medicine before completing residencies in internal medicine and dermatology at Medical College of Wisconsin in Milwaukee. In addition to working in private practice, Dr. Bhatia has held several academic positions, and he has been widely published in professional journals. Dr. Bhatia also is a member of the American Academy of Dermatology (AAD) where he has served on the AAD Board of Directors and most recently as AAD Vice President, and he maintains memberships in several other professional organizations, including the American Society for Dermatological Surgery, the Dermatology Foundation, the American Dermatological Association, the Medical Dermatology Society, the Skin of Color Society and the California Society of Dermatology & Dermatologic Surgery. In addition to providing the best possible care using the safest, most effective advanced methods, Dr. Bhatia is committed to offering each patient individualized attention and customized treatment plans so they can feel confident in the care they receive every step of the way. PS Home

Seemal Desai, MD < Back Seemal Desai, MD Invited Faculty Dr. Seemal Desai takes pride in providing his patients with the highest level of dermatologic care. Dr. Seemal Desai is a Diplomate of the American Board of Dermatology, and a Board Certified Dermatologist. He graduated with honors from Emory University. He received his medical training at Morehouse School of Medicine in Atlanta, Georgia, and received his Doctor of Medicine degree with Magna Cum Laude with honors. Following medical school, Dr. Desai completed his medical internship in Internal Medicine. He then went on to complete his residency at The University of Alabama at Birmingham and served as Chief Resident for the Department of Dermatology. Dr. Desai has been active on a local, state, and national level with numerous medical organizations. His major accomplishments have been with the American Academy of Dermatology and the American Medical Association and many others, where he has held numerous elected and appointed positions. He is also actively involved in teaching and mentoring medical students and residents, and serves as Clinical Assistant Professor of Dermatology at The University of Texas Southwestern Medical Center. He has been involved in academic medicine for over ten years. In his free time, Dr. Desai enjoys spending time with his wife, daughter, and son, as well as traveling, trying new restaurants, meeting new people, playing trivia games, exercising and enjoying the outdoors. Dr. Desai takes great pride in providing his patients with the highest level of dermatologic care. Please contact our office for a personal consultation with Dr. Desai to decide which services may be right for you and your skin. PS Home

Business 201 Faculty < Back Donald Taylor Professor of Practice, Executive Education Director Education MA, Pennsylvania State University, 1988 BS, University of Texas at Arlington, 1979 Professional Organizations Retired US Air Force Colonel, 27 years ACHE, AFA Life Member Board Certified in Healthcare Management, American Academy of Medical Administrators (past) FACHE Certification pending in 2022 Business201 Home

Joy Mosser-Goldfarb, MD < Back Joy Mosser-Goldfarb, MD Faculty Joy L. Mosser, MD, is an attending dermatologist at Nationwide Children’s Hospital and Assistant Professor of Clinical Pediatrics and Director of the Pediatric Dermatology Residency Program at The Ohio State University College of Medicine. Dr. Mosser is board certified in dermatology and pediatric dermatology. Past clinical studies have included the use of topical steroids for atopic dermatology, tacrolimus for atopic dermatitis, pimecrolimus for atopic dermatitis, and lactic acid for ichthyosis vulgaris. Her educational activities include lectures to dermatology residents at The Ohio State University College of Medicine, pediatric residents at Nationwide Children's Hospital, and family practice residents at Grant Hospital. She provides clinical teaching in the Pediatric Dermatology Clinic at Nationwide Children's and precepts internal medicine-pediatrics residents from The Ohio State University. PS Home

Practical Symposium | Winter Learn, Shred, Learn! January 29 - February 1, 2026 The Hythe | Vail, CO Registration LEARN | SHRED | LEARN PS Winter Home

Chase Meredith < Back Chase Meredith Faculty Chase Meredith is the founder of Replay, a conversational-AI roleplay platform that helps improve conversational skills with focused practice sessions. Based in Orem, Utah, Chase leverages his background in AI and product development to build AI tools that bridge the gap between theory and hands-on practice for frontline teams. PS Home

Practical Symposium | Summer Sharpen Your Dermatology, Clinicopathologic & Business Skills. Join us August 20-23, 2026, in Vail, CO Posters & Abstracts PS Home All posters and abstracts must be approved by the Practical Symposium Scientific Committee before the meeting. Approval will be determined by the submission of an abstract; please note the following guidelines: Please submit your abstract for pre-approval to Martha Hallett – mhallett@mdmeetingdesigns.com . The deadline for abstract submission is August 1, 2026. The author must be registered and in attendance at the Practical Symposium. Indicate which author(s) will be in attendance when you submit your abstract. Requests for exemption should be made with the submission. You will be advised as to approvals soon after your submission is received. Poster specifications will be sent with approval. If you have additional questions? Contact Martha Hallett Email: mhallett@mdmeetingdesigns.com Phone: 508-713-0906

Heather Goff, MD < Back Heather Goff, MD Faculty Heather W. Goff, M.D., M.P.H., is an Associate Professor in the Department of Dermatology at UT Southwestern Medical Center. She is an American Board of Dermatology-certified general dermatologist with special expertise in evaluating and treating cutaneous lymphoma. Dr. Goff earned her medical degree at the University of Texas Health Science Center at San Antonio, where was a member of the Alpha Omega Alpha honor medical society and also completed an internship in internal medicine and a residency in dermatology. She holds a Master of Public Health (International Health) from the University of Texas Health Science Center at Houston, as well as a Bachelor of Fine Arts (Studio Art) from Texas Tech University. She joined the UT Southwestern faculty in 2014. Active in training the next generation of dermatologists, Dr. Goff is a recognized leader in dermatology student education both at UT Southwestern and nationally. Her many professional honors include the Department of Dermatology’s 2015 Outstanding Teacher Award and the American Academy of Dermatology’s Presidential Citation for Basic Dermatology Curriculum in both 2013 and 2017. Dr. Goff’s research interests include cutaneous lymphoma, medical education, mycosis fungoides, and preventive medicine/health promotion. She takes part in some of the UT Southwestern-based clinical trials to evaluate cutaneous lymphoma treatments. She is a member of professional organizations that include the American Medical Association, American Academy of Dermatology, United States Cutaneous Lymphoma Consortium, International Society for Cutaneous Lymphoma, and Women’s Dermatology Society. PS Home

Antoanella Calame, MD < Back Antoanella Calame, MD Faculty Dr. Calame’s dedication to her field is not only evident in her over forty active state medical licenses, but also in her profound contributions to the scientific community. Her work, including a book on cutaneous manifestations of HIV disease and numerous peer-reviewed scientific papers, has significantly advanced our understanding of these complex medical conditions. As an esteemed educator, Dr. Calame’s expertise in melanoma and melanocytic lesions is widely recognized. She is frequently invited to speak at local and national conferences, where she shares her wealth of knowledge, instilling confidence in her peers and students. Dr. Calame’s special interest in melanoma and melanocytic lesions is not just a passion, but a commitment to staying at the forefront of her field. She is actively involved with the newest clinical and molecular techniques used to diagnose cutaneous melanoma, ensuring her knowledge and skills are always up-to-date. Founder & Director: Dr. Antoanella Calame is the founder and director of Compass Dermatopathology, Lanoi Medical Group, and SkyMD. Invited Speaker: She is an invited speaker at local and national conferences where she lectures on dermatopathology, and specifically on melanoma and advances in the diagnosis and prognosis of melanocytic lesions. Teacher: She also teaches dermatology and dermatopathology to UCSD and Navy dermatology residents and dermatology and pathology residents. PS Home