HONE PA+NP Symposium Sharpen Your Clinical Skills Join us in Dallas, TX | September 12, 2026 Hone Home Hotel & Travel Symposium Location This year's symposium will be held at Cockerell Dermatopathology in the 6th floor conference center. AKA The Derm Loft! Cockerell Dermatopathology 2110 Research Row 6th Floor | The Derm Loft Dallas, TX 75235 There is plenty of free parking around the building. Nearby Hotels There are numerous hotels in the nearby area which are 5-10 minutes from Cockerell Dermatopathology (meeting location.) Marriott Double Tree Element ALoft Embassy Suites Holiday Inn Express and... Many More Airport Options Dallas Love Field (DAL) Dallas, TX DFW International Airport (DFW) Irving, TX

William Posten, MD William Posten, MD Faculty Dr. William Posten is a board-certified, fellowship trained Mohs Surgeon practicing in Dallas, Texas. He received his bachelor’s degree with honors from Harvard University and his M.D. degree from Yale University. He did his dermatology residency training at Northwestern University. He then completed a combined fellowship in Mohs Surgery and Procedural Dermatology at University of Texas Southwestern. Dr. Posten currently serves as President of the Dallas Ft Worth Dermatological Society. He previously served as Secretary-Treasurer of this prestigious organization. He is a Diplomate of the American Board of Dermatology, a Fellow of both the American College of Mohs Surgery and the American Academy of Dermatology, and a member of the American Society of Dermatological Surgery. Dr. Posten authors original research on novel surgical techniques and his findings are regularly presented in national surgical meetings. Recently, Dr. Posten has been featured on Top Docs of DFW, a television program highlighting the leading physicians of Dallas Ft-Worth show on channel 33 KDAF-TV. Dr. Posten is on medical staff at Medical Cities Hospital of Dallas, Presbyterian Hospital of Dallas, Baylor Hospital of Irving, and Zale Lipshy Hospital of Dallas. He teaches medical students and residents surgical skills at UT Southwestern Hospital, Parkland Hospital and the Dallas Veterans Affairs Hospital. Dr. Posten specializes in the treatment of skin cancers and other skin tumors. Dr. Posten believes in a compassionate, caring philosophy that is reflected in the clinical care that he provides. His hobbies include painting and sculpture. He is married with 2 children. He looks forward to meeting you at the Dallas, Las Colinas, and Highland Village offices. PS Winter Home

Alliance to Protect Patients | Concerned physicians and patients making their voices heard to fight for an improved healthcare experience. Home Sign Up for ATPP Communications If you sign up, you will only receive ATPP communications. In addition, you will always be able to opt out of future communications. Please visit the new ATPP website . https://www.atppinfo.org/

Create an amazing pateint experience.5 Ways to Improve the Patient Experience Through Marketing < Back 5 Ways to Improve the Patient Experience Through Marketing Kim Campbell and Suneel Chilukuri, MD | Dermatology Authority May 16, 2022 Create an amazing pateint experience. Where does the patient experience begin? While dermatologists may have a different answer to this question in today’s digital era, most will agree that one of the first patient touchpoints is with your telephone operator. A person looking for a new physician or health care provider can begin with an online search. If you’ve been lucky enough to visit with a patient, does the relationship end when they walk out the practice doors? The numerous patient touchpoints before, during, and after a clinic visit allow you to connect with a patient. The strength of this connection influences the likelihood the client will stay with your dermatology practice. By implementing strong internal marketing strategies, you will naturally increase practice success by retaining current patients while also introducing pertinent procedures applicable to their family members and friends. Internal marketing refers to educating patients on the breadth of services you offer. Below, we discuss five ways you can improve the patient experience through internal marketing. UTILIZE ENGAGING DIGITAL ASSETS Dermatology practices can use inexpensive television monitors to educate and improve the patient experience. One can customize short videos utilizing your mobile device to discuss the procedures you offer. You can also ask your aesthetic or medical representatives for digital assets, such as before and after photos or testimonials, to display on your monitors. For example, we utilize Friend Media’s FM stick to easily change the content even while the patient is in the room. If the patient is coming in for a body contouring procedure, we change the display content to educate him or her about neuromodulators and fillers. If a patient is extremely pleased with his or her result, we can change the display to ask for a review. Most often, we have the display showing our last five social media posts, which further encourages our patients to follow our Instagram and Facebook pages. All of this content is easily controlled with a remote control similar to one used for an Amazon Firestick. In addition to providing entertainment and a distraction to reduce anxiety, the displays educate patients on your practice, provide health care tips, promote new services, and encourage internal referrals. CREATE A PATIENT REFERRAL PROGRAM When you improve the patient experience, you create a brand ambassador for your practice. A happy patient may tell one or two friends about you and your services. Unfortunately, an unsatisfied patient may tell 50 or more acquaintances or strangers to not utilize your practice. It is simple to appropriately reward referrals. You may consider a gift card for future services to your practice or even gift a synergistic service to enhance his or her current procedure(s). Don’t neglect writing a handwritten thank you note or personally calling to thank your current patient for her referral. BUILD A USER-FRIENDLY WEBSITE To improve the likelihood of your practice being found online, you’ll want to have a mobile-friendly website. Customize the overall design to accurately reflect your practice’s brand. Your practice benefits from implementing a search engine optimization campaign by adding short educational blogs once or twice a month. This will help your website rank better and be easily found by potential patients. To make your website easier to navigate, some things to pay extra attention to are webpage loading speed, broken links, and missing pages. Make sure you have an easy-to-use contact form or patient portal to ensure that patients can leave their details to be called back and are able to request an appointment at your office. Don’t neglect asking for Google reviews. EDUCATE STAFF IN CUSTOMER SERVICE In today’s fast-paced world, patients are seeking excellent customer service. There are simple things that make the difference, such as inviting patients directly from the reception area to an exam room. To ensure that your practice provides impeccable customer service, implement employee coaching and training sessions so that your team has the tools needed to provide a superior patient care experience. Consider hosting an open forum for staff members once a month to ask questions and provide constructive criticism. The repercussions of a negative interaction with your practice are negative online reviews and word-of-mouth complaints. MAINTAIN AN ATTRACTIVE AND INVITING OFFICE SETTING Your practice should be an inviting place for patients to visit and for employees to work. To keep guests happy, a clean, organized office is essential. Replace stained roof tiles and rusted trays. Touch up scuffed paint or scratched surfaces. Consider adding personal touches, such as your favorite artwork or photographs. We utilize inexpensive smart devices to control lighting and music in each exam room. By customizing the experience, patients feel comfortable and pampered. Remember to always leave your clients feeling happy; they remember the sensation, not the words. ~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT KIM CAMPBELL Founder, Dermatology Authority Kim Campbell is the Founder CEO of Dermatology Authority, the leading matchmaking agency for the dermatology market. Dermatology Authority helps practices grow by adding providers, practices, marketing, and practice start-up services. If you are looking to advance your career, Ms. Campbell can be reached at DermatologyAuthority.com or call 800-577-0125. ABOUT SUNEEL CHILUKURI, MD Suneel Chilukuri, Md, Faad, Facms is Director of Cosmetic Surgery and Chief of Dermatology and Dermatologic Surgery at Refresh Dermatology in Houston, Texas. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Adam Rubin, MD < Back Adam Rubin, MD Faculty University of Pennsylvania Associate Professor of Dermatology at the Hospital of the University of Pennsylvania Associate Professor of Dermatology in Pathology and Laboratory Medicine Associate Professor of Dermatology in Pediatrics PS Home

Ciaran Smythe, DO Ciaran Smythe, DO Faculty Ciaran was born and raised in the Pacific Northwest. He graduated Magna Cum Laude from the University of Oregon with a degree in human physiology and minor in chemistry. He proudly followed in his mother’s footsteps by pursuing osteopathic medicine and attended the Western University of Health Sciences COMP-Northwest, where he received the prestigious Arthur O. Rott Scholarship and graduated valedictorian of his class. Ciaran began his residency training in orthopedic surgery, during which time he found his passion for dermatology. He conducted research in skin cancer, medical dermatology, and cosmetic dermatology in Florida prior to beginning residency at Lake Granbury Medical Center. He enjoys finding ways to contribute to the field through education, leadership, and community outreach. In his free time, Ciaran likes hiking, cliff jumping, running, traveling, and eating his way through Dallas. PS Winter Home

Whitney High, MD, JD, MEng < Back Whitney High, MD, JD, MEng Faculty Professor of Dermatology Vice-Chairman, Dermatology Director of Dermatology Clinic Director of Dermatopathology Laboratory, University of Colorado Whitney A. High, MD, MEng, a native of Colorado, is the Vice Chairman of Dermatology, and the Director of both the Dermatology Clinic and the Dermatopathology Laboratory at the University of Colorado. He is board-certified in Dermatology and Dermatopathology. He also has certification in Tropical Medicine & Hygiene. After practicing as a chemical engineer in the industry, Dr. High returned to medical school to receive his medical degree from the Mayo Clinic School of Medicine. Dr. High completed his dermatology residency training at the University of Texas Southwestern Medical Center, serving as Chief Resident. He completed his dermatopathology fellowship at the University of Colorado. Dr. High is appointed to the Departments of Dermatology & Pathology at the University of Colorado. His research laboratory was the first in the world to discover gadolinium in the tissue of patients with nephrogenic systemic fibrosis. Dr. High also has a degree in law from the University of Denver. He has authored 4 textbooks, 40 chapters, and more than 80 medical papers. He has served as an editor/editorial board member in many top medical journals in his fields. Dr. High’s current research interests include: Pigmented lesions Medicolegal issues Infectious disease/sexually transmitted disease Pharmacological and toxicological dermatology/dermatopathology Advanced biochemical testing applied to dermatology/dermatopathology PS Home

Business 201 Faculty < Back Mireya Hawthorne CEO & Principal Mireya Gonzalez Hawthorne serves the insurance and risk management needs of commercial clients in a variety of industries including retail, food service, manufacturing, public entity, financial services, healthcare, construction, property management and development. Mireya specializes in large-scale corporate risk management and solves critical risk and asset management objectives for middle market corporations. Areas of expertise include multi-state property and casualty programs, negotiating favorable terms for difficult or unique Directors and Officers Liability placements, negotiating Bonds, Products Liability coverage, helping clients turn around adverse Workers' Compensation experience, and insuring hard to place Property Schedules. She brings over 20 years of extensive insurance, risk financing, and risk management experience to MGRA. Mireya began her insurance career in San Antonio, Texas with Nationwide Insurance. A leading sales executive in personal lines and a nationally ranked producer of property and casualty insurance. Promoted to Dallas County Portfolio Manager & led the underwriting division for her district to the state Sales Conference each year. Became one of ten districts in Texas to reach Pacesetter’s (annual award) 4 consecutive years. In 1998, went to Summit Global Partners & excelled as an Account Executive/Producer. Served the insurance and risk management needs of companies such as WBK Construction Co, Hardscape Construction, Bell Sports, Monitronic’s, Broadcast.com , BroadbandNow, Trintel, ABC Pest Control, NTTA, and NV Holdings. She was recruited by Marsh USA in 2002 to develop new engagement opportunities for middle to large markets in their consulting and risk management division. She developed relationships with companies such as D.R. Horton, Carreker Financial, and Mary Kay, Inc. She managed client risks to strengthen their balance sheets, reduce expenses, and benefit their overall bottom line. Specialties: Technology Consulting firm, Franchised Food Service, Development of National Insurance Programs for Groups/Associations/Franchises, Construction, Mgmt Consulting, Service Organization, Products Liability, Executive Risk Arena-DnO, EnO, EPLI, Crime & Fiduciary https://www.mgrainc.com/ Business201 Home

Dermpath On Demand is an online educational website for all things dermatopathology. Join Dr. Clay Cockerell in the library 24/7/365 to view eSlides and case review videos. Sign Up for Future Releases & Events DOD Home

Philip LeBoit, MD < Back Philip LeBoit, MD Faculty Professor of Pathology and Dermatology Division Chief of UCSF Dermatopathology and Oral Pathology Service After training in Anatomic Pathology at the University of California, San Francisco and in Dermatopathology at both New York University (under the late Bernard Ackerman, M.D.) and at New York Hospital-Cornell Medical Center (with N. Scott McNutt, M.D.), Dr. LeBoit founded the UCSF Dermatopathology and Oral Pathology Service in 1987, with the goal of bringing academic expertise to a larger patient base than that of traditional university-based dermatopathology sections. Dr. LeBoit's investigative work includes the delineation of granulomatous slack skin as a lymphoma, the first comprehensive description of bacillary angiomatosis and bacillary peliosis hepatis, the development of the concept of palisaded neutrophilic and granulomatous dermatitis, the application of first morphometric and then molecular studies to melanocytic neoplasms and the initial description of nephrogenic systemic fibrosis. Dr. LeBoit has written over 250 peer reviewed publications, over 25 book chapters, and co-edited the dermatology textbook, Cutaneous Medicine and Surgery. Another major project for the World Health Organization was editing the WHO "blue book" Skin Tumors. Dr. Massi and Dr. LeBoit authored the textbook, Histologic Diagnosis of Nevi and Melanoma, the second edition of which was published in 2014. Dr. LeBoit has given over 400 invited lectures in North and South America, Europe and Asia. Dr. LeBoit served as editor-in-chief of the American Journal of Dermatopathology from 1997-2006, served as an associate editor of the Journal of Investigative Dermatology, and am currently an editor of Seminars in Cutaneous Medicine and Surgery. Dr. LeBoit's service to the International Society of Dermatopathology includes membership on the executive committee and terms as Secretary-Treasurer and as President of the Society (2004-7). Dr. LeBoit have received the Ackerman Award from the International Society of Dermatopathology, and am the only person who has received both the Founders Award and the Pinkus Award from the American Society of Dermatopathology. PS Home

Karen Nern, MD, MBA Karen Nern, MD, MBA Faculty Dr. Karen Nern is a board-certified dermatologist and dermatologic surgeon with expertise in general, cosmetic, and surgical dermatology. She performs Mohs micrographic surgery and has extensive experience treating both benign and malignant skin growths. She also performs many cosmetic procedures, including JUVÉDERM®, VOLUMA®, KYBELLA®, chemical peels, and CO2 laser. Her formal education and training include: Arizona State University (Tempe, AZ) – BS, Finance San Diego State University (San Diego, CA) – MBA, International Business University of California, Davis (Davis, CA) – Doctor of Medicine Scripps Mercy Hospital San Diego (San Diego, CA) – Transitional Medicine Internship University of California, San Diego (San Diego, CA) – Dermatology Residency A diplomate of the American Board of Dermatology (ABD), a fellow of the American Academy of Dermatology (AAD), and the American Society for Mohs Surgery (ASMS), Dr. Nern is a preceptor for medical students and is passionate about teaching. She is dedicated to taking exceptional care of her patients to help them achieve skin health and skin cancer prevention. In her spare time, Dr. Nern enjoys skiing, horseback riding, boating, and hiking. Dr. Nern is also on the Board of The Colorado Melanoma Foundation and initiated a philanthropic project called The Sun Bus. The Sun Bus attends major events and is a free sun safety education and skin cancer screening vehicle serving the underserved populations of Colorado. PS Winter Home

Business 201 Faculty < Back Mallory Herrin, SPHR, SHRM-CP, CPLC CEO & Principal HR Consultant Mallory Herrin, CEO and Principal HR Consultant of HerrinHR, is an experienced human resources consultant and industry recognized thought leader, serving small and mid-size businesses. As a consultant, she is responsible for guiding the human resources function for a wide range of clients across a variety of industries throughout the United States. She creates and implements HR strategy for each of her clients across all areas of HR based on forecasting of business needs to support her clients’ short-term and long-term goals and growth plans. As the HR representation of her clients’ executive leadership teams, she handles a variety of HR issues, acts as the point person for formal charges or litigation, leads investigations of harassment, discrimination, and retaliation claims, oversees other HR functional areas such as benefits, payroll, and risk, selects and implements relevant software, vendors, and service partners, and works to streamline processes and improve efficiencies of the overall HR operation. She actively monitors the state and federal regulatory landscape to identify changes to laws, regulations, and legal actions that have an impact on clients and creates and executes action plans that ensure her clients remain compliant while continuing to meet the company’s strategic HR objectives. Mallory also produces content such as podcasts, video tutorials, and written articles for and in collaboration with other industry organizations, such as HR Insider, for distribution to clients and other HR professionals. In addition to holding certifications from both HRCI and SHRM, she is also a Certified Professional Life Coach and has nearly 20 years of progressive HR experience. https://herrinhr.com/ Business201 Home