Business 201 Faculty < Back Donald Taylor Professor of Practice, Executive Education Director Education MA, Pennsylvania State University, 1988 BS, University of Texas at Arlington, 1979 Professional Organizations Retired US Air Force Colonel, 27 years ACHE, AFA Life Member Board Certified in Healthcare Management, American Academy of Medical Administrators (past) FACHE Certification pending in 2022 Business201 Home

Joan Guitart, MD Joan Guitart, MD Faculty Focus of Work Cutaneous T-cell lymphoma, Dermatopathology, Skin cancer prevention and detection Education MD: Autonomous University of Barcelona (1983) Postgraduate Training Resident: Univ. of Illinois Hospital, Pathology (1988) Fellow: Cleveland Clinic, (1989) Intern: Cleveland Clinic, Internal Medicine (1990) Resident: Cleveland Clinic, (1990) Certifications Board Certification: Anatomic Pathology & Clinical Pathology, American Board of Pathology Board Certification: Dermatopathology, American Board of Pathology Board Certification: Dermatology, American Board of Dermatology PS Winter Home

Jennifer Cather, MD < Back Jennifer Cather, MD Faculty Jennifer C. Cather, MD, FAAD, is the Medical Director and Founder of Mindful Dermatology and Modern Research Associates in Dallas, Texas. Dr. Cather earned her BA in Chemistry at the University of Texas, graduating Magna Cum Laude and her MD at the University of Texas-Southwestern Medical Center in Dallas. After completing anInternal Medicine internship at Parkland Memorial Hospital in Dallas, she completed a Clinical Research Fellowship at MD Anderson Cancer Center and a residency in Dermatology at the University of Texas Medical School in Houston. She is licensed to practice in Texas and California and is certified by the American Board of Dermatology. Dr. Cather has been an investigator in more than 275 clinical research trials in the areas of psoriasis and cutaneous T-cell lymphoma and has authored or co-authored numerous abstracts and manuscripts. Her writing has appeared in such publications as the Journal of the American Academy of Dermatology, The British Journal of Dermatology, the Journal of Drugs in Dermatology, Cutis, Dermatologic Therapy, and Dermatologic Clinics. Dr. Cather lectures on investigational therapies in psoriasis, atopic dermatitis, cutaneous T-cell lymphoma, melanoma, and graft versus host disease, and she frequently serves as a consultant within these disciplines. PS Home

Labatory improvement reduce turnaround time.Continuous Specimen Flow Changes Night Shifts to Day Shifts While Reducing Turn-Around-Time < Back Continuous Specimen Flow Changes Night Shifts to Day Shifts While Reducing Turn-Around-Time Clay Cockerell, MD, JD, MDA | Mary deBram-Hart, BS, HT | Erico Von Bueren, PhD, MD, MOR | Brenda Wander | Mark Fussner, BS, CT | Claudio Scancich | Craig Reed | Brand McCarley Jul 26, 2022 Labatory improvement reduce turnaround time. To reduce average TAT from 36-42 hours to 24-26 hours, the laboratory was restructured to include, relocation and a new floor plan for linear specimen workflow with a larger workspace. Conventional tissue processors were replaced with continuous flow, rapid tissue processors, cassette batch sizes reduced to an maximum of 32, and fully automated embedding was introduced. Personnel was rescheduled to decrease family unfriendly working hours (3pm-5am) and total hours, while increasing laboratory efficiency. MATERIALS & METHODS Customized WinSURGE® (Computer Trust Corp) Scanning Records using customized tools in Microsoft ® Excel ® 2013. Floorplans analyzing pathway crossings. Analysis of scheduled personnel shifts, family unfriendly (3pm-5am) schedules, and overtime. Analysis of cassette number reduction by increasing the number of spatially separated cross sectioned ellipse/s in Tissue-Tek® Paraform® Sectionable Cassette Systems (Sakura Finetek, Torrance, CA). Specimens were processed on Tissue-Tek VIP® 5, Tissue-Tek Xpress® x120, and embedded on Tissue-Tek AutoTEC® (Sakura Finetek, Torrance, CA). RESULTS The Paraform Sectionable Cassette System allows multiple cross sectioned ellipse/s in one cassette, locking their orientation from grossing to microtomy. Using Paraform Cassettes resulted in less cassettes grossed, processed, embedded, sectioned, and less slides stained and reviewed. Daily volumes decreased from 1,600 to 1,358 (-13%), reducing costs and increasing profitability. OLD vs. NEW LABORATORY SETUP The new laboratory set-up reduced overall daily working time for the entire Team from 215.5 hrs. to 136 hrs. (-79.5 hrs./-37%) while reducing the daily family unfriendly time (3pm to 5am) by 61% from 119.5 hrs. to 44 hrs./ 75%. The highest reduction of working and family unfriendly time was achieved in Embedding: -52 hrs./-100%, followed by Microtomy and Grossing. The Grossing and Microtomy Teams assist loading and unloading the Tissue-Tek Xpress x120 and Tissue-Tek AutoTEC, allowing task variety. The 4 stacked graphs on the left show the effect on working hours, the 4 stacked graphs on the right show the effect on family unfriendly hours. Noticeably, cumulative overtime was reduced from an average daily total of 16 hours to 0 hours. Overall, all Teams highly appreciated these changes and do not want to return to the previous set-up. CONCLUSIONS Specimens are oriented at grossing eliminating misorientation with manual embedding. Excisions can have multiple cross sectioned ellipse/s and are correctly oriented at grossing using Paraform Sectionable Cassette System reducing the total number of cassettes generated. Only 2% of the daily volume needs manual embedding due to specialty circumstances. Utilization of the Tissue-Tek Xpress x120 and Tissue-Tek AutoTEC allows 80% of specimens to be ready for microtomy within 7 hours after arrival into the laboratory. Continuous flow, rapid tissue processing means no more large batches, bottlenecks, or waiting time. The Tissue-Tek AutoTEC allowed 6 Histotechnicians to change their hours from night shift to day shift, allowing them to work more employee/family friendly shifts. Better hours and less blocks meant staff are able to perform additional duties allowing variety during the work day.  Designing a laboratory in a new building with a Lean workflow floor plan eliminated retraced steps and excessive walking time. Clients, Pathologists, and employees are happier. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Theodore Rosen, MD < Back Theodore Rosen, MD Faculty Dr. Rosen, a native of Chicago. attended Michigan State University as a National Merit Scholar, and graduated from the University of Michigan Medical School cum laude. He trained in internal medicine at the University of Alabama and in dermatology at Baylor College of Medicine, where he currently serves as Professor and Vice-Chair of Dermatology. Dr. Rosen previously served on the Board of Directors and is a past Vice-President of the American Academy of Dermatology. He is also a past-President and Secretary-Treasurer of the Houston Dermatological Society and prior Chairman and Secretary-Treasurer of the Dermatology Section, Southern Medical Association. Dr. Rosen was the 2017 recipient of the AAD Thomas G. Pearson Memorial Award for lifelong achievement in education, and the 2021 recipient of the Robert J Freeman Memorial Mentoring and Leadership Award from the Texas Dermatology Society. Dr. Rosen has written over 300 peer-reviewed journal articles, 28 textbook chapters and 4 textbooks. Dr. Rosen is an avid numismatist, diehard Chicago Cub fan and devotee of horror films. PS Home

Create an amazing pateint experience.5 Ways to Improve the Patient Experience Through Marketing < Back 5 Ways to Improve the Patient Experience Through Marketing Kim Campbell and Suneel Chilukuri, MD | Dermatology Authority May 16, 2022 Create an amazing pateint experience. Where does the patient experience begin? While dermatologists may have a different answer to this question in today’s digital era, most will agree that one of the first patient touchpoints is with your telephone operator. A person looking for a new physician or health care provider can begin with an online search. If you’ve been lucky enough to visit with a patient, does the relationship end when they walk out the practice doors? The numerous patient touchpoints before, during, and after a clinic visit allow you to connect with a patient. The strength of this connection influences the likelihood the client will stay with your dermatology practice. By implementing strong internal marketing strategies, you will naturally increase practice success by retaining current patients while also introducing pertinent procedures applicable to their family members and friends. Internal marketing refers to educating patients on the breadth of services you offer. Below, we discuss five ways you can improve the patient experience through internal marketing. UTILIZE ENGAGING DIGITAL ASSETS Dermatology practices can use inexpensive television monitors to educate and improve the patient experience. One can customize short videos utilizing your mobile device to discuss the procedures you offer. You can also ask your aesthetic or medical representatives for digital assets, such as before and after photos or testimonials, to display on your monitors. For example, we utilize Friend Media’s FM stick to easily change the content even while the patient is in the room. If the patient is coming in for a body contouring procedure, we change the display content to educate him or her about neuromodulators and fillers. If a patient is extremely pleased with his or her result, we can change the display to ask for a review. Most often, we have the display showing our last five social media posts, which further encourages our patients to follow our Instagram and Facebook pages. All of this content is easily controlled with a remote control similar to one used for an Amazon Firestick. In addition to providing entertainment and a distraction to reduce anxiety, the displays educate patients on your practice, provide health care tips, promote new services, and encourage internal referrals. CREATE A PATIENT REFERRAL PROGRAM When you improve the patient experience, you create a brand ambassador for your practice. A happy patient may tell one or two friends about you and your services. Unfortunately, an unsatisfied patient may tell 50 or more acquaintances or strangers to not utilize your practice. It is simple to appropriately reward referrals. You may consider a gift card for future services to your practice or even gift a synergistic service to enhance his or her current procedure(s). Don’t neglect writing a handwritten thank you note or personally calling to thank your current patient for her referral. BUILD A USER-FRIENDLY WEBSITE To improve the likelihood of your practice being found online, you’ll want to have a mobile-friendly website. Customize the overall design to accurately reflect your practice’s brand. Your practice benefits from implementing a search engine optimization campaign by adding short educational blogs once or twice a month. This will help your website rank better and be easily found by potential patients. To make your website easier to navigate, some things to pay extra attention to are webpage loading speed, broken links, and missing pages. Make sure you have an easy-to-use contact form or patient portal to ensure that patients can leave their details to be called back and are able to request an appointment at your office. Don’t neglect asking for Google reviews. EDUCATE STAFF IN CUSTOMER SERVICE In today’s fast-paced world, patients are seeking excellent customer service. There are simple things that make the difference, such as inviting patients directly from the reception area to an exam room. To ensure that your practice provides impeccable customer service, implement employee coaching and training sessions so that your team has the tools needed to provide a superior patient care experience. Consider hosting an open forum for staff members once a month to ask questions and provide constructive criticism. The repercussions of a negative interaction with your practice are negative online reviews and word-of-mouth complaints. MAINTAIN AN ATTRACTIVE AND INVITING OFFICE SETTING Your practice should be an inviting place for patients to visit and for employees to work. To keep guests happy, a clean, organized office is essential. Replace stained roof tiles and rusted trays. Touch up scuffed paint or scratched surfaces. Consider adding personal touches, such as your favorite artwork or photographs. We utilize inexpensive smart devices to control lighting and music in each exam room. By customizing the experience, patients feel comfortable and pampered. Remember to always leave your clients feeling happy; they remember the sensation, not the words. ~~~~~~~~~~~~~~~~~~~~~~~~ ABOUT KIM CAMPBELL Founder, Dermatology Authority Kim Campbell is the Founder CEO of Dermatology Authority, the leading matchmaking agency for the dermatology market. Dermatology Authority helps practices grow by adding providers, practices, marketing, and practice start-up services. If you are looking to advance your career, Ms. Campbell can be reached at DermatologyAuthority.com or call 800-577-0125. ABOUT SUNEEL CHILUKURI, MD Suneel Chilukuri, Md, Faad, Facms is Director of Cosmetic Surgery and Chief of Dermatology and Dermatologic Surgery at Refresh Dermatology in Houston, Texas. ABOUT CLAY J. COCKERELL, MD, JD, MBA Dr. Clay J. Cockerell is a world-renowned specialist in treating and diagnosing skin disorders and has diagnosed over three million biopsies. An internationally recognized pioneer in his field and double board-certified in dermatology and dermatopathology, Dr. Cockerell has been practicing medicine since 1986. He is currently the Founder & President of Cockerell Dermatopathology and the Program Director of the Health Education Services dermatology residency program sponsored by the Lake Granbury Medical Center. Also, Dr. Cockerell sees patients a few days per month to assist with resident training and to keep his clinicopathological skills sharp. Dr. Cockerell has held numerous leadership positions within several highly regarded medical associations. Most notably, he served as the President, Secretary & Treasurer and a member of the Board of Directors of the American Academy of Dermatology, President of the Texas Dermatological Society, and President of the Dallas Dermatological Society. Also, Dr. Cockerell holds leadership roles as Founder and President of Cockerell Dermatopathology and a former AmeriPath Board of Directors member. Dr. Cockerell and his wife, Brenda, had a lifelong dream of producing wine and, in 2005, purchased a vineyard in Calistoga, California. They now produce wine under the Coquerel Family Wine Estates label. Dr. Cockerel and Brenda have two children, Charles and Lillian, and they have been married for forty-six years. In addition, Dr. Cockerell and Brenda enjoy traveling, golf, and winter sports. ABOUT COCKERELL DERMATOPATHOLOGY The Cockerell Dermatopathology story begins with Dr. Clay J. Cockerell's vision to establish a practice whose mission is to treat each specimen as if it came from one of own family members. Family! At Cockerell Dermatopathology, every employee is driven by a relentless pursuit of diagnostic excellence. We specialize in evaluating dermatologic disorders, tackling cases ranging from the routine to the most challenging. Our practice continuously invests in cutting-edge technologies to best serve each referring clinician and their patients. These innovations result in higher-quality diagnostic slides, quicker turnaround times for routine cases, and seamless deployment of EMR interfaces. From an educational perspective, Cockerell Dermatopathology is more than a dermatopathology practice. We host numerous in-person and internet-based education events and boast a state-of-the-art 14-headed microscope for dermatology resident training sessions. Our services extend beyond borders, serving hundreds of clinicians in Texas, throughout the United States, and globally. With a highly accessible team of board-certified dermatopathologists and a dedicated support staff, our vision is simple yet profound. Family, we treat every specimen as if it were from one of our own family members. Previous Next

Melissa Costner, MD < Back Melissa Costner, MD Faculty A Texas native, Dr. Melissa Costner began her journey as a Dermatologist at UT Southwestern Medical Center, where she completed her training as a resident in dermatology, and where she developed an early and enduring interest in the skin manifestations of autoimmune disease. Under the tutelage of Dr. Richard Sontheimer, an icon of dermatology, she honed the special skills needed to take effective care of patients with conditions such as lupus dermatomyositis and scleroderma. After graduation from her residency, Dr. Costner joined the faculty at UT Southwestern in 1997 and quickly established a reputation as a specialist in the skin manifestations of rheumatic diseases. She went on to write book chapters, contributed to research, published new findings, and participated in the development of clinical guidelines for dermatologic manifestations of rheumatologist disease. She is one of the founding members of the Rheumatologic Dermatology Society. In 2007, Dr. Costner further expanded the scope of her influence on the Dallas community by entering private practice, developing collaborative care pathways with the DFW metroplex physicians for the care of patients with autoimmune diseases, including psoriasis and eczema. Dr. Costner also supports a number of general and specialty physicians with her expertise in skin manifestations of several other general and specialty diseases. PS Home

Business 201 Faculty < Back Mireya Hawthorne CEO & Principal Mireya Gonzalez Hawthorne serves the insurance and risk management needs of commercial clients in a variety of industries including retail, food service, manufacturing, public entity, financial services, healthcare, construction, property management and development. Mireya specializes in large-scale corporate risk management and solves critical risk and asset management objectives for middle market corporations. Areas of expertise include multi-state property and casualty programs, negotiating favorable terms for difficult or unique Directors and Officers Liability placements, negotiating Bonds, Products Liability coverage, helping clients turn around adverse Workers' Compensation experience, and insuring hard to place Property Schedules. She brings over 20 years of extensive insurance, risk financing, and risk management experience to MGRA. Mireya began her insurance career in San Antonio, Texas with Nationwide Insurance. A leading sales executive in personal lines and a nationally ranked producer of property and casualty insurance. Promoted to Dallas County Portfolio Manager & led the underwriting division for her district to the state Sales Conference each year. Became one of ten districts in Texas to reach Pacesetter’s (annual award) 4 consecutive years. In 1998, went to Summit Global Partners & excelled as an Account Executive/Producer. Served the insurance and risk management needs of companies such as WBK Construction Co, Hardscape Construction, Bell Sports, Monitronic’s, Broadcast.com , BroadbandNow, Trintel, ABC Pest Control, NTTA, and NV Holdings. She was recruited by Marsh USA in 2002 to develop new engagement opportunities for middle to large markets in their consulting and risk management division. She developed relationships with companies such as D.R. Horton, Carreker Financial, and Mary Kay, Inc. She managed client risks to strengthen their balance sheets, reduce expenses, and benefit their overall bottom line. Specialties: Technology Consulting firm, Franchised Food Service, Development of National Insurance Programs for Groups/Associations/Franchises, Construction, Mgmt Consulting, Service Organization, Products Liability, Executive Risk Arena-DnO, EnO, EPLI, Crime & Fiduciary https://www.mgrainc.com/ Business201 Home

Chris Bandel < Back Chris Bandel Educational Manager Cockerell Dermatopathology , Dermatopathologist Assistant Dermpath On Demand, Co-Educational Manager Bio coming soon. DOD Home

Business 201 Faculty < Back Jeff Libby Partner Jeff Libby is more than an outstanding attorney and counselor; he is a trusted advisor. Jeff's practice focuses on commercial real estate and commercial loan transactions in which he assists clients on a local and national basis in a wide array of development, leasing, lending and construction matters. Mr. Libby works alongside developers of medical office buildings, retail shopping centers, multifamily complexes and single-family lots assisting with site acquisition, due diligence, subdivision and platting, zoning, entitlements and financing, as well as the construction of improvements, leasing, management and asset disposition. Jeff helps landlords and tenants successfully negotiate their commercial lease agreements, and counsels owners and contractors throughout the construction process. Mr. Libby also assists local community banks and national institutional lenders in processing and closing commercial loan transactions. Specialties Include: Commercial Real Estate Transactions Commercial Loan Transactions Commercial Lending Site Acquisition and Disposition Sale-Leaseback Transactions Medical Office Building Development Retail Development Mixed Use Development, Shopping Center Development Office Building Development Multifamily Development Single-Family Development Leasing (Landlord / Tenant) Medical Office Leasing Retail Leasing Shopping Center Leasing Commercial Office Leasing Industrial Leasing Warehouse Leasing Construction (Owner, Contractor, Subcontractor) Entitlements and Zoning Business Loan Transactions (Lender / Borrower) Commercial Mortgage Loans (Lender / Borrower) Title and Survey Easements Covenants, Conditions and Restictions (CCRs) Deed Restrictions Owner Associations Business Transactions Corporate Transactions https://www.libbysparks.com/ Business201 Home

Brett Coldiron, MD < Back Brett Coldiron, MD Faculty Brett Coldiron, MD, is one of the most distinguished Mohs surgeons in the world, having cured over 50,000 cases of skin cancers. In addition to founding the Skin Cancer Center, he has served as president, vice president and secretary-treasurer of the American College of Mohs Surgery. Dr. Coldiron is President of Ohio Dermatological Foundation, and past president of the American Academy of Dermatology, representing 18,000 dermatologists worldwide. Qualifications Clinical Associate Professor at the University of Cincinnati Ongoing research at the Skin Cancer Center, including: Patient safety and quality improvement Skin cancer epidemic Benchmarks for quality of skin cancer care Cost efficiencies of Mohs Surgery American Academy of Dermatology - Immediate Past President (2015-16); President (2014-15); President Elect (2013-14); Board of Directors (2009-present) Ohio State Medical Association – Counselor at Large (2015-2016) American College of Mohs Micrographic Surgery and Cutaneous Oncology – President (2011-2012); Vice President (2010-2011); Secretary-Treasurer (2008-2010); Board of Directors (2005-2008) Director, Good Samaritan TriHealth fellowship program in Micrographic Surgery and Dermatologic Oncology (2010-Present) American Society of Dermatologic Surgery - Board of Directors (2003-2006) Cincinnati Dermatological Society - President (2004-2005) Ohio Dermatological Association – President (1999-2000) Awards & Recognitions JDD Leaders of Distinction Award for Outstanding Leadership in Promoting the Field of Dermatology (2016) International Training Mentorship Program Outstanding Contribution Award (2014) Clinical Educator of the Year (2014) American Society of Dermatologic Surgery President’s Award for leadership and promoting safety of office-based surgery (2013) Distinguished Service Award, American College of Mohs Micrographic Surgery and Cutaneous Oncology (2007) Dermatologist of the Year – Ohio Dermatologic Association (2001) Distringuished Leader Award Clarence A. Jackson Service Award for outstanding achievement, National Association of Wabash College Men (2000) Consistently named “Best Doctors” in Cincinnati and America Over 72 peer-reviewed scientific papers and 5 book chapters (as of 2015) Distinguished lecturer: University of Cincinnati, Cleveland Clinic, Harvard Medical School, Mayo Clinic, New York University, Wake Forest University, University of Arkansas Distinguished international lecturer: Canada, Indonesia, South Africa, Dubai, United Arab Emirates, India Education Dr. Coldiron is board certified in Internal Medicine (residency at the University Hospital, Cincinnati), Dermatology (residency at University of Texas Health Science Center at Dallas Parkland Memorial Hospital), and fellowship trained in Mohs and Dermatologic Surgery (Northwestern University and the University of Illinois at Chicago). PS Home

Ciaran Smythe, DO Ciaran Smythe, DO Faculty Ciaran was born and raised in the Pacific Northwest. He graduated Magna Cum Laude from the University of Oregon with a degree in human physiology and minor in chemistry. He proudly followed in his mother’s footsteps by pursuing osteopathic medicine and attended the Western University of Health Sciences COMP-Northwest, where he received the prestigious Arthur O. Rott Scholarship and graduated valedictorian of his class. Ciaran began his residency training in orthopedic surgery, during which time he found his passion for dermatology. He conducted research in skin cancer, medical dermatology, and cosmetic dermatology in Florida prior to beginning residency at Lake Granbury Medical Center. He enjoys finding ways to contribute to the field through education, leadership, and community outreach. In his free time, Ciaran likes hiking, cliff jumping, running, traveling, and eating his way through Dallas. PS Winter Home